4 ways to attract more traffic to your website

Whether you have started your business this year, a while back or kick starting it in 2018. Going digital and starting a blog will be the ideal way to promote and get your business out there. Many businesses, once they have built a flashy new site, then struggle to drive visitors to their site.

Below are some key takeaways you can use to be successful in establishing and growing your customer base;

1. Showing up in search engines

You should invest some time to make sure you are using the right keywords on your site. If you are not sure on how to find the right keyword, then you should use the Google’s keyword planner to find search volume and Google AdWords to do research into the keywords your users are actually using.

When it comes to SEO content, it should align with what your users are looking for and in doing so, it will eventually benefit you as it will increase the number of visitors and bring potential customers to your website. Business website owners who have optimized their sites for search have seen four to five times more traffic from Google compared to those who do not.

You should take in to consideration that the places your users will most likely look for you are on search engines such as Google, Bing and social platforms such as Facebook and LinkedIn. So you should make sure your business appears on these websites and all information is up to date.

2. Publish good content

 Once your website is developed, the next best way to drive in traffic is to publish really good and frequent content. In addition to sharing things about your business and what it offers, creating a blog is a great way to use content that will drive traffic, share your point of view and also develop a relationship with your customers. You should research what people in your industry are talking about and then and use these topics as a guide when creating your content.

3. Email Marketing

 When it comes to communicating with customers, email is one of the key components. You should ensure that whatever you send to your customers it adds value, whether that maybe a discount, upcoming events or professional insights and recommendations based on your own experiences. After you’ve drafted the email and have a catchy subject line then you are ready to go.

4. Utilising social media

 If you are a business and want to drive more traffic in, by not using social media you are missing out on an important way to drive traffic. Social media helps capture new customers and keep your current customers informed. You should always make sure you include a link back to your website across all of your social sites.

If you’ve started posting regularly on social media then you should keep it up! A simple and easy way to do this is to create a social media calendar and use social scheduling tool.

Struggling to drive traffic to your website? Contact us to find out more about our SEO services we can offer you.