A simple guide to having an effective mobile strategy

A simple guide to having an effective mobile strategy

Mobile devices have increased over the years and outnumbered desktop users, this is expected to continue and Google has started to find ways that are more mobile friendly into its searches. It’s still uncertain how much of an influence this plays in Google’s current algorithm, but the impact will show an increase as the years go by.

Trying to keep ahead of the progressing situation requires time and effort in understanding user’s intent and how your customers see your site through their mobile devices. As the numbers increase, it seems that some companies are still putting their time and money on desktops when they should be focusing on having a mobile friendly site.

Having a mobile friendly website is commonly ignored by smaller companies as they think their website is already mobile friendly. However, there are a few things that any company should do in order to have a mobile friendly website such as the template, layout and design.

Below is a few things you should take in consideration when you want to have a mobile friendly website;

Understanding Google SERP

The term SERP means search engine results page, which displays results when they search for something online using a search engine, such as Google. When it comes to searching, you can get different search queries with different intent that will result in various results.

When it comes to searching on mobile devices, intent will be different from users that are searching the web from their desktops. It is the same SERP principle as mobile web browsers look for something quick, for example; if you are looking for directions to a certain place or how to fix something.

Mobile Device Keywords

When it comes to mobile device keywords, they are not the same as the ones which are found using a desktop. A common mistake that leaves the hard work of a well-developed mobile strategy in a mess. Mobile devices are becoming more advance as they have a text-to speech option that allows you to transcribe your words into the search box.

When it comes to speaking, users speak differently than when it comes to how they write. Voice to text aids such as Amazon’s alexa, echo and many more mobile web search queries adapt to how people speak.

Content that is Mobile Friendly

A mobile-optimized website needs to be easy to read, your content should display on any mobile device, even the smallest mobile screens. All images on your website must be easily enlarged and your website navigation ought to be simple to follow.

If you want to test if your website is mobile friendly or not, Google has a free tool that allows you to test your website. Companies should create a responsive website as well as creating desktop websites rather than expecting them to work on a device mobile.

Google’s AMPs

Google rolled out Accelerated Mobile Pages that allows your website to load quicker than those that don’t use AMP. This will not only allow mobile websites to load faster but Google will feature your website highee within the search results page. Using Google’s AMP pages may help your website rank better and be a good investment in the future.

Users who are searching the web on their mobile devices know what they are looking for and find what they are looking for! So if your page loads fast and comes up high in search results then it will be more successful in getting page views and interactions.

Not sure if you have a mobile friendly website? Contact us to find out more about a free SEO audit

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