Can your business size affect your SEO strategy?

Can your business size affect your SEO strategy?

What is SEO?

Search Engine Optimisation also referred as SEO is a process of affecting the online presence of your business website on a web search engine. Aside from the PPC ads, your website would appear on the unpaid results that are under the ads. It is referred as organic results. If you appear on the first two pages, you will receive more visitors from the search engine’s users that can then be converted into customers.

So does your business size affect SEO?

When it comes to your SEO strategy, there is absolutely no one-size-fits-all solution. Whether you are a small, medium or large business, every business needs to set some goals and objectives they want to accomplish in the future. Having this to go on with, it will make it easier to find marketing opportunities and set a strategy that matches your current size and goals for growth.

If your company is small, medium or large, you can implement one aspect of the internet market that can boost your SEO efforts, seeing a rise in your rankings and possibly drive more traffic in. So even if your business has a small budget, there are a wide range of possible SEO strategies.

Small sized businesses

If you are a small business or even a start-up then you will have a low or tight budget, which means that in most cases you will try to manage your online marketing that includes SEO. In doing so, sometimes some businesses often feel like they don’t have much of a chance on a search engine’s rank.

Having to spend valuable time on SEO may make you lose focus on more important areas of your business. We would recommend SEO to be left with companies like us, at Digital Carrera we know how to do modern and Google friendly SEO.

Medium sized businesses

Businesses that are of a medium size still have a budgeting issue but often require technical SEO due to them having a larger website compared to a small business. An SEO audit would be helpful for a medium sized website to highlight issues throughout the actual website.

Your online relations such as social media are a key benefit factor as it builds your online presence and can engage with your customers with any questions or offers you are promoting. Also your business should start to consider your long term content strategy.

You should have at least one dedicated internet marketer who handles editorial calendars, social media messages and queries. This person will oversee the execution of your company’s SEO strategy which can be an in house employee or outsourced specialist.

Large sized businesses

A larger sized business has the budget to afford a wide range of SEO campaigns, there are two types of large companies that are B2B and B2C. B2B should pay attention in the areas of technical SEO and content marketing, it is an essential part that will push your content out to the public via social media.

Most large companies that conduct business with consumers have the best budget for SEO. They have the opportunity to try a wide range of internet marking without the need to focus solely on one aspect of it. So when it comes to contracting work out, they tend to have multiple internet marketing agencies, this is due the large company that knows which agencies are better suited on the different aspects of SEO strategies.

What is the right strategy for your business size?

Whether you have a small, medium or large business budget, you can find internet marketing strategies that you can use to optimise your business website and rank on search engines. You can lose out on business and customers if you let you do not spend your budget wisely. So you may have some doubt or think you cannot afford SEO services but in reality you can’t afford to ignore SEO as most businesses are going digital.

Need an SEO audit done to your website? Why not contact us for more information on all your technical and local SEO.

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