Can your rankings suffer if you do not have a blog?

As a client you want to develop a SEO content strategy to rank better for relevant keywords, but you’re not sure if you can get the resources to create a good blog. When your budget is small, you might be tempted to put the money into a paid media campaign or PPC, which might have more of an immediate impact.

Creating and developing content is not easy and pushing it through social media may not be as effective at first, but blogs should be regarded as a long term investment. It is best to start early and join groups whether it directly relates to your business or not. It will build your business within the community and eventually your blog content will pay dividends.

Thinking of what these dividends will look like? In simple terms, your goal for the long term is to obtain backlinks in some capacity. This will help your website increase in Domain Authority and increase exposure, this will in turn drive traffic to your site.

So should you have a blog?

Whether you are small, medium or large website, your chosen keywords will not automatically rank well as there will be many other companies using similar or same keywords. So it all depends on how you optimise the keyword through relevant content. However, if you want to be on top of all the search engine results pages (SERPs) and out rank your competitors then you will need to think outside the box and expand the breadth and depth of your content.

A blog will allow you to optimise pieces of content with targeted and relevant keywords. So when you create your content, you should target a group of your keywords, and pre-plan your strategy so you can avoid any keyword overlap and URL confusion.

Thinking to expand the breadth and depth of your content?

In order to have a successful blog, you need to keep an eye on what your consumers might be doing. When you are creating a blog post, it should include any new relevant topics, products or services to educate them as well as increase the likeliness of them finishing with a purchase.

When you create content and align it with your brand, you should aim to create content that is focused on products or services. In doing so it will expand the scope of your keyword relevance.

Are you struggling to create content blogs? Find out more about the services we provide at Digital Carrera.