In the world of search, a lot of change has been building up throughout 2023; all the rumblings in the industry suggest these will continue in 2024. New technologies are being introduced to the...
How to optimise your crawl budget As explained in this article, for large enterprise websites, managing your crawl budget is key to allowing your most important content to be seen by search...
There are millions and millions of pieces of content added to the internet everyday all around the world. Google has the job of crawling through as much content as possible, indexing them, and...
Throughout the first half of 2023, a limited amount of Google updates were released. In the second half, September and October say back to back updates; and November has seen two updates. The two...
In the first half of 2023 we only saw a handful of updates by Google. However in the second half of 2023, we have seen updates back to back in September and October. This is off the back of a core...
There are several metrics and tools available to measure the impact and success of both organic results and paid ads. By using a combination of these metrics and tools, you can undertake a...
Throughout 2023, we have not seen many core algorithm updates to Google. The last core update coming in May of 2023, and the last official (non-core) update coming in April. This update focused on...
As we know, there are many website elements both technical and non-technical that can have an impact on SEO, one of these are Orphan pages. In this article we’re going to discuss what Orphan pages...
In August, Google officially announced that it is decreasing the visibility of the HowTo and FAQ Rich Results. Google states “To provide a cleaner and more consistent search experience...
Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, an e-commerce store, or even a content creator, understanding...
In preparation for the new INP metrics, Google search has been sending out notifications to websites via Google Search Console (GSC) flagging any INP issues. This could scare a lot of website...
The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for businesses to solely focus on Search Engine Optimisation (SEO) to...