SEO Wash-up Monday 24th August
Google tests larger font title for grouped snippets – Although users should have seen the Google group snippets a while back, now it seems that they are testing the first snippet you can see in the group being a larger font size for the title. There has been screenshots and chatter about this over social media.
Google has been testing the ‘people also search for’ ads carousel – The search giant is at it again but this time, they are testing ads in the ‘people also search’ for format. They are also testing out ads in the ‘people also consider’ and ‘people also view’ formats. Some users have actually found the ‘people also search’ for in a carousel format. If you haven’t seen the ‘people also search’ for in a carousel format then you can see screenshots on social media where people have been sharing it.
Google search console replaces the speed report in with core web vital – This may have been the quickest replacement, as a couple weeks ago the search giant announced the core web vitals on their Chrome blog. Well now, it seems that these metrics have replaced the speed report in Google search console. So when uses login to the search console the speed report they used to see will now say ‘core web vitals’ and that users can use the core web vitals report to see how their pages perform based on real world data.
The search giant further explains that the core web vitals are the subset of web vitals, which apply to all the web pages, measured by all site owners and will be surfaced across all Google tools. Each one of the core web vitals represents a different facet of the user experience, being measurable in the field and reflects the real-world experience of a critical user-centric outcome.
Google mentions that the metrics that make up for the core web vitals will evolve over time and the current set for 2020 focuses on three aspects of the user experience shown below;
- Largest Contentful Paint (LCP) – This will measure the loading performance. The LCP should occur within 2.5 seconds of when the page first starts loading.
- First Input Delay (FID) – This will measure interactivity. The pages should have a FID of less than 100 milliseconds.
- Cumulative Layout Shift (CLS) – This will measure visual stability. The pages should maintain a CLS of less than 0.1.
So the first two metrics are speed metrics and the CLS is about the page jumping all around on page load, which can be frustrating and a poor user experience.
Google tests the ‘how to schema’ results on desktop – Within the SEO community there has been a good few numbers of users who have been seeing a new format for ‘how to schema’ on the desktop Google search results. Although this format is more of a scaled down user interface for the other formats users have seen on mobile. In fact the search giant has been busy testing new formats of how to schema over the past couple of months.