![SEO Competitive Analysis: Unlocking the Power of Search Engine Optimisation](https://digital-carrera.co.uk/wp-content/uploads/2023/08/SEO-Competitive-Analysis-Unlocking-the-Power-of-Search-Engine-Optimisation-250x166.jpg)
SEO Competitive Analysis: Unlocking the Power of Search Engine Optimisation
Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, an e-commerce...
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Google Search Console sending INP Core Web Vitals issues notifications
In preparation for the new INP metrics, Google search has been sending out notifications to websites via Google Search Console (GSC) flagging any...
![Integrating Social Media into an Effective SEO Strategy](https://digital-carrera.co.uk/wp-content/uploads/2023/07/Integrating-Social-Media-into-an-Effective-SEO-Strategy-250x117.jpg)
Integrating Social Media into an Effective SEO Strategy
The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for businesses to...
![Google I/O 2023 – Search Generative Experience Explained](https://digital-carrera.co.uk/wp-content/uploads/2023/06/Google-Graphic-Logo-1-250x166.png)
Google I/O 2023 – Search Generative Experience Explained
In May 2023, Google hosted their annual developer console in California known as Google I/O. This conference attracts both developers and...
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What are canonical tags – canonical tags explained
With large multilingual and global websites it is essential to let search engines know that there are similar or duplicate pages and assign the...
![Image Optimisation Best Practices](https://digital-carrera.co.uk/wp-content/uploads/2023/05/SEO-Image-250x181.png)
Image Optimisation Best Practices
What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, size and...
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Understanding Google’s Reviews Update
We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to their search queries. These...
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Why do links matter in SEO?
Before we talk about why links are important in SEO let’s first explain what backlinks are: In Search Engine Optimisation (SEO) backlinks are...
![Youtube SEO Best Practices](https://digital-carrera.co.uk/wp-content/uploads/2023/05/Picture1-250x130.png)
Youtube SEO Best Practices
Just like any other piece of content, there is a need to optimise youtube videos for search engines (and users) for the video to perform the best...
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How to optimise existing content for featured snippets
Whether you are running a business or providing a service for people on the internet, you want to rank on the first page in the SERPs (search...
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Our guide to do long-tail keyword research for your content
Long-tail keyword research is a great way to find the right keywords for your content. Long-tail keywords are more specific, they target a niche...
![A guide to Javascript SEO – Best Practices](https://digital-carrera.co.uk/wp-content/uploads/2023/03/Javascript-shield-250x250.png)
A guide to Javascript SEO – Best Practices
What is Javascript? Javascript is a lightweight programming, text-based language, often used by developers to create dynamic aspects...