The role PR plays in SEO
The digital landscape is forever changing, and keeping on top of developments is far from easy. That said, there are certain pillars of the digital marketing industry that are essential...
Voice search and how to optimise for it
Whether on phones or smart devices around the home, voice search is on the rise. In fact, in research conducted by Google in November 2024, more than 20% of mobile searches are made by voice. And...
5 SEO changes you need to know for 2025
The world of SEO marketing never stands still, and 2025 is set to bring major changes that will redefine how you optimise your online presence. If your business invests in SEO to reach customers...
Is it worth optimising for search engines other than Google?
When it comes to website SEO, Google typically takes centre stage. With its dominant market share and constantly evolving algorithms, it’s natural to prioritise the search giant in your efforts...