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SGE has once again changed the landscape for SEO. While it has the potential to reduce organic traffic, it could also help to drive higher quality leads to your website. If you’re looking for help with SEO optimisation for SGE, or would like to invest in general SEO marketing that covers local SEO, technical SEO…

For over a decade, Google has been the go-to search engine for those who want to find something, whether it’s the answer to a question, a product or service, or ideas for days out with the family. The search giant is all about making search quicker, easier and more convenient, which is what its latest…

It is common for SEO goals to bump heads with other goals such as user experience or the overall business goals. The goal of an SEO strategy is to ultimately earn more organic visibility with a focus on optimising both content and technical aspects of a website towards both users and crawlers. For example, there may…

The digital marketing world is ever expanding and it doesn’t seem to be slowing down with the boom in AI technology creating an ever changing search landscape. It is becoming increasingly difficult to earn visibility through search engines, and that is a contributing factor for digital marketing channels such as PPC becoming more expensive. It is…

Over recent years, Google has placed increased importance on expert content and trustworthy sources. This is all with the intention to have great, helpful content indexed in their search engine which they can present to users to answer their quiries. They have done this by adding and expanding their content guidelines. These guidelines can be…

In its simplest form, a typical redirect looks like a command given to the browser (or a server) to forward a visitor to another page. Redirects are in place to direct both users and crawlers to the most relevant content/resource for the topic, replacing the old content. There are two general types of redirects, server…

Google released their first algorithm of 2024 in March. Their last official update was seen in November 2023, focused around “review” content. The March 2024 algorithm update was focused on spam content. This update began rolling out March 5th and was officially completed on March 20th. This happened alongside Google releasing their new spam policies.…

In the world of search, a lot of change has been building up throughout 2023; all the rumblings in the industry suggest these will continue in 2024. New technologies are being introduced to the field and search engines such as Google and Bing are making reflective changes. This will no doubt change the way users…

How to optimise your crawl budget As explained in this article, for large enterprise websites, managing your crawl budget is key to allowing your most important content to be seen by search engines, indexed and ranked so the content is served to users for relevant queries. For smaller websites (under 10,000 pages) crawl budget is less…

There are millions and millions of pieces of content added to the internet everyday all around the world. Google has the job of crawling through as much content as possible, indexing them, and presenting the most suitable content to answer user queries.  This seems like almost an impossible job. To help with this task, search…