E-E-A-T SEO Quick Wins
Over recent years, Google has placed increased importance on expert content and trustworthy sources. This is all with the intention to have great, helpful content indexed in their search engine...
Redirect SEO Best Practices
In its simplest form, a typical redirect looks like a command given to the browser (or a server) to forward a visitor to another page. Redirects are in place to direct both users and crawlers to...
Google Algorithm Update – March 2024
Google released their first algorithm of 2024 in March. Their last official update was seen in November 2023, focused around “review” content. The March 2024 algorithm update was focused on spam...
SEO Trends for 2024
In the world of search, a lot of change has been building up throughout 2023; all the rumblings in the industry suggest these will continue in 2024. New technologies are being introduced to the...
How to optimise your crawl budget
How to optimise your crawl budget As explained in this article, for large enterprise websites, managing your crawl budget is key to allowing your most important content to be seen by search...
What Is Crawl Budget?
There are millions and millions of pieces of content added to the internet everyday all around the world. Google has the job of crawling through as much content as possible, indexing them, and...
November 2023 Google Algorithm Updates
Throughout the first half of 2023, a limited amount of Google updates were released. In the second half, September and October say back to back updates; and November has seen two updates. The two...
Google Algorithm Updates September and October 2023
In the first half of 2023 we only saw a handful of updates by Google. However in the second half of 2023, we have seen updates back to back in September and October. This is off the back of a core...
Orphan pages and their impact on SEO
As we know, there are many website elements both technical and non-technical that can have an impact on SEO, one of these are Orphan pages. In this article we’re going to discuss what Orphan pages...
Google makes changes to HowTo and FAQ Rich Results
In August, Google officially announced that it is decreasing the visibility of the HowTo and FAQ Rich Results. Google states “To provide a cleaner and more consistent search experience...
Google Search Console sending INP Core Web Vitals issues notifications
In preparation for the new INP metrics, Google search has been sending out notifications to websites via Google Search Console (GSC) flagging any INP issues. This could scare a lot of website...
Google I/O 2023 – Search Generative Experience Explained
In May 2023, Google hosted their annual developer console in California known as Google I/O. This conference attracts both developers and consumers, eager to find out about Google’s upcoming...