Author page: Raihan

Over recent years, Google has placed increased importance on expert content and trustworthy sources. This is all with the intention to have great, helpful content indexed in their search engine which they can present to users to answer their quiries. They have done this by adding and expanding their content guidelines. These guidelines can be…

In its simplest form, a typical redirect looks like a command given to the browser (or a server) to forward a visitor to another page. Redirects are in place to direct both users and crawlers to the most relevant content/resource for the topic, replacing the old content. There are two general types of redirects, server…

Google released their first algorithm of 2024 in March. Their last official update was seen in November 2023, focused around “review” content. The March 2024 algorithm update was focused on spam content. This update began rolling out March 5th and was officially completed on March 20th. This happened alongside Google releasing their new spam policies.…

In the world of search, a lot of change has been building up throughout 2023; all the rumblings in the industry suggest these will continue in 2024. New technologies are being introduced to the field and search engines such as Google and Bing are making reflective changes. This will no doubt change the way users…

How to optimise your crawl budget As explained in this article, for large enterprise websites, managing your crawl budget is key to allowing your most important content to be seen by search engines, indexed and ranked so the content is served to users for relevant queries. For smaller websites (under 10,000 pages) crawl budget is less…

There are millions and millions of pieces of content added to the internet everyday all around the world. Google has the job of crawling through as much content as possible, indexing them, and presenting the most suitable content to answer user queries.  This seems like almost an impossible job. To help with this task, search…

Throughout the first half of 2023, a limited amount of Google updates were released. In the second half, September and October say back to back updates; and November has seen two updates. The two updates seen in November were the core algorithm update, and the reviews update. Google Core Algorithm Updates November 2023: This update started…

In the first half of 2023 we only saw a handful of updates by Google. However in the second half of 2023, we have seen updates back to back in September and October. This is off the back of a core algorithm update seen in August. In this article, we will take a look at…

As we know, there are many website elements both technical and non-technical that can have an impact on SEO, one of these are Orphan pages. In this article we’re going to discuss what Orphan pages are and how they can impact SEO negatively. What are Orphan pages? They are isolated pages that do not have any…

In August, Google officially announced that it is decreasing the visibility of the HowTo and FAQ Rich Results.  Google states “To provide a cleaner and more consistent search experience, we're changing how some rich result types are shown in Google's search results.  In particular, we're reducing the visibility of FAQ rich results, and limiting…