SEO & Organic Marketing
The world of SEO has evolved over the past few years, recent Google algorithm changes focus on Artificial Intelligence and Machine Learning. Gone are the days of simply acquiring back links and gaining links!
There are three core components to modern SEO; Technical, Content (on and off page) and Outreach & Engagement. Have a look at our approach below, remember all our strategies are Google friendly and White Hat.
Google’s recent changes have put an emphasis on how well a site is built and optimised for human users.
The ability to present the site on mobile devices has become even more important now and is an important factor in determining ranking positions.
Search engines reward good quality content. Well researched and planned content can be a conversion driver as well as help with emotional and rationale based decisions.
Engaging content needs to be used for outreach and engagement campaigns.
A backlink is seen as a vote of confidence by Google. Backlinks from high quality, authority and relevant websites will help with visibility.
Outreach and engagement campaigns help attract these links naturally and inline with Google’s guidelines.