Paid Search (PPC)
Pay Per Click (PPC) advertising is an advertising model where the advertiser only pays when a user clicks on their advert. The most common form of PPC ads can be found on Search Engine Results Pages (SERPs). This is how search engines like Google make their money.
PPC has evolved over the years, but the fundamentals are still the same; an advertiser bids with other advertisers for advertising landscape via a bidding system. But, most search engines now use a complex algorithm as well as the highest bid to decide on who to rank 1st in paid listings.
Why not get instant results with a paid search campaign?
We can help you set-up, manage, optimise and report on all your paid search campaigns. PPC budgets can start from as little as £1 a day, and you only pay when someone clicks on your ad.
PPC is ideal for transactional and e-commerce website. Contact us for more information
Display or banner ads come in different sizes depending on the advertiser. Technologies behind placing banner adverts are very sophisticated and utilise user cookies to present the most relevant ads to users. A advertiser can also hand pick websites to publish their ads on.
Re-targeting is a relevantly new advertising medium.
In banner advertising a user is retargeted by a website they have visited within a given time. In search retargeting, the user is shown search ads relevant to a site they have visited.
The time period for retargeting is flexible but 30 days is the norm. Retargeting campaigns have a very good conversion rate as users tend to be at the conversion stage of the consumer journey.