Image Optimisation Best Practices
What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, size and resolution to increase user engagement and organic...
Understanding Google’s Reviews Update
We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to their search queries. These updates are much more regular, on a monthly basis...
Why do links matter in SEO?
Before we talk about why links are important in SEO let’s first explain what backlinks are: In Search Engine Optimisation (SEO) backlinks are links from other (third party) websites that point to...
Youtube SEO Best Practices
Just like any other piece of content, there is a need to optimise youtube videos for search engines (and users) for the video to perform the best it possibly can. The same SEO principles of...