In the first half of 2023 we only saw a handful of updates by Google. However in the second half of 2023, we have seen updates back to back in September and October. This is off the back of a core...
There are several metrics and tools available to measure the impact and success of both organic results and paid ads. By using a combination of these metrics and tools, you can undertake a...
Throughout 2023, we have not seen many core algorithm updates to Google. The last core update coming in May of 2023, and the last official (non-core) update coming in April. This update focused on...
As we know, there are many website elements both technical and non-technical that can have an impact on SEO, one of these are Orphan pages. In this article we’re going to discuss what Orphan pages...
In August, Google officially announced that it is decreasing the visibility of the HowTo and FAQ Rich Results. Google states “To provide a cleaner and more consistent search experience...
Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, an e-commerce store, or even a content creator, understanding...
In preparation for the new INP metrics, Google search has been sending out notifications to websites via Google Search Console (GSC) flagging any INP issues. This could scare a lot of website...
The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for businesses to solely focus on Search Engine Optimisation (SEO) to...
In May 2023, Google hosted their annual developer console in California known as Google I/O. This conference attracts both developers and consumers, eager to find out about Google’s upcoming...
With large multilingual and global websites it is essential to let search engines know that there are similar or duplicate pages and assign the “canonical” or preferred page. This can be a problem...
What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, size and resolution to increase user engagement and organic...
We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to their search queries. These updates are much more regular, on a monthly basis...
