The digital landscape is forever changing, and keeping on top of developments is far from easy. That said, there are certain pillars of the digital marketing industry that are essential...
Whether on phones or smart devices around the home, voice search is on the rise. In fact, in research conducted by Google in November 2024, more than 20% of mobile searches are made by voice. And...
The world of SEO marketing never stands still, and 2025 is set to bring major changes that will redefine how you optimise your online presence. If your business invests in SEO to reach customers...
When it comes to website SEO, Google typically takes centre stage. With its dominant market share and constantly evolving algorithms, it’s natural to prioritise the search giant in your efforts...
SGE has once again changed the landscape for SEO. While it has the potential to reduce organic traffic, it could also help to drive higher quality leads to your website. If you’re looking for help...
For over a decade, Google has been the go-to search engine for those who want to find something, whether it’s the answer to a question, a product or service, or ideas for days out with the family...
It is common for SEO goals to bump heads with other goals such as user experience or the overall business goals. The goal of an SEO strategy is to ultimately earn more organic visibility with a...
The digital marketing world is ever expanding and it doesn’t seem to be slowing down with the boom in AI technology creating an ever changing search landscape. It is becoming increasingly...
Over recent years, Google has placed increased importance on expert content and trustworthy sources. This is all with the intention to have great, helpful content indexed in their search engine...
In its simplest form, a typical redirect looks like a command given to the browser (or a server) to forward a visitor to another page. Redirects are in place to direct both users and crawlers to...
Google released their first algorithm of 2024 in March. Their last official update was seen in November 2023, focused around “review” content. The March 2024 algorithm update was focused on spam...
In the world of search, a lot of change has been building up throughout 2023; all the rumblings in the industry suggest these will continue in 2024. New technologies are being introduced to the...