SEO Strategies and Client Business Goals
It is common for SEO goals to bump heads with other goals such as user experience or the overall business goals. The goal of an SEO strategy is to ultimately earn more organic visibility with a...
How to prove the value of SEO to your business
The digital marketing world is ever expanding and it doesn’t seem to be slowing down with the boom in AI technology creating an ever changing search landscape. It is becoming increasingly...
E-E-A-T SEO Quick Wins
Over recent years, Google has placed increased importance on expert content and trustworthy sources. This is all with the intention to have great, helpful content indexed in their search engine...
Redirect SEO Best Practices
In its simplest form, a typical redirect looks like a command given to the browser (or a server) to forward a visitor to another page. Redirects are in place to direct both users and crawlers to...
Google Algorithm Update – March 2024
Google released their first algorithm of 2024 in March. Their last official update was seen in November 2023, focused around “review” content. The March 2024 algorithm update was focused on spam...
SEO Trends for 2024
In the world of search, a lot of change has been building up throughout 2023; all the rumblings in the industry suggest these will continue in 2024. New technologies are being introduced to the...
How to optimise your crawl budget
How to optimise your crawl budget As explained in this article, for large enterprise websites, managing your crawl budget is key to allowing your most important content to be seen by search...
What Is Crawl Budget?
There are millions and millions of pieces of content added to the internet everyday all around the world. Google has the job of crawling through as much content as possible, indexing them, and...
November 2023 Google Algorithm Updates
Throughout the first half of 2023, a limited amount of Google updates were released. In the second half, September and October say back to back updates; and November has seen two updates. The two...
Google Algorithm Updates September and October 2023
In the first half of 2023 we only saw a handful of updates by Google. However in the second half of 2023, we have seen updates back to back in September and October. This is off the back of a core...
Simple guide to measure both organic and paid results
There are several metrics and tools available to measure the impact and success of both organic results and paid ads. By using a combination of these metrics and tools, you can undertake a...
Google Core Algorithm Update August 2023
Throughout 2023, we have not seen many core algorithm updates to Google. The last core update coming in May of 2023, and the last official (non-core) update coming in April. This update focused on...