There are several metrics and tools available to measure the impact and success of both organic results and paid ads. By using a combination of these metrics and tools, you can undertake a...
Throughout 2023, we have not seen many core algorithm updates to Google. The last core update coming in May of 2023, and the last official (non-core) update coming in April. This update focused on...
Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, an e-commerce store, or even a content creator, understanding...
The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for businesses to solely focus on Search Engine Optimisation (SEO) to...
With large multilingual and global websites it is essential to let search engines know that there are similar or duplicate pages and assign the “canonical” or preferred page. This can be a problem...
What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, size and resolution to increase user engagement and organic...
We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to their search queries. These updates are much more regular, on a monthly basis...
Before we talk about why links are important in SEO let’s first explain what backlinks are: In Search Engine Optimisation (SEO) backlinks are links from other (third party) websites that point to...
Just like any other piece of content, there is a need to optimise youtube videos for search engines (and users) for the video to perform the best it possibly can. The same SEO principles of...
Whether you are running a business or providing a service for people on the internet, you want to rank on the first page in the SERPs (search engine results pages) on Google. However, it is...
Long-tail keyword research is a great way to find the right keywords for your content. Long-tail keywords are more specific, they target a niche audience and are more likely to have less...
Artificial Intelligence (AI) and ChatGPT (a chatbot) are a hot topic at the moment – Google has recently launched its own version called Bard. Chat bots, AI and ChatGPT specifically have been...
