Author page: Afjal Ahmed

There are several metrics and tools available to measure the impact and success of both organic results and paid ads. By using a combination of these metrics and tools, you can undertake a balanced approach to evaluate the effectiveness of your digital marketing efforts. Some key ones include: Click-through Rate (CTR): This metric measures the percentage…

Throughout 2023, we have not seen many core algorithm updates to Google. The last core update coming in May of 2023, and the last official (non-core) update coming in April. This update focused on reviews. On August 22nd 2023, Google announced they began rolling out a core algorithm update. This has now been completely rolled…

Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, an e-commerce store, or even a content creator, understanding and implementing effective SEO strategies is vital. One key aspect of SEO is conducting a competitive analysis. In this blog, we will explore the process of…

The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for businesses to solely focus on Search Engine Optimisation (SEO) to enhance their online visibility to reach their target audience. We will explore how integrating social media into an SEO strategy can offer unique opportunities to…

What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, size and resolution to increase user engagement and organic image rankings. In 2018, images made up 21% of an average web page’s total weight, which has likely grown in 2023. This highlights images can heavily impact a…

We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to their search queries. These updates are much more regular, on a monthly basis rather than once a quarter or once a year – they used to be bigger and less frequent. There is less fanfare…

Before we talk about why links are important in SEO let’s first explain what backlinks are: In Search Engine Optimisation (SEO) backlinks are links from other (third party) websites that point to a website. Backlinks are an important ranking factor used by search engines to determine the quality and authority of a website. The more high-quality and…

Just like any other piece of content, there is a need to optimise youtube videos for search engines (and users) for the video to perform the best it possibly can. The same SEO principles of creating regular high quality, unique content that targets specific keywords also apply to Youtube SEO. There is also an added…

Whether you are running a business or providing a service for people on the internet, you want to rank on the first page in the SERPs (search engine results pages) on Google. However, it is becoming harder to build SEO or referral traffic from Google because of high competition and other factors. Making the digital leap is…