Simple guide to measure both organic and paid results
There are several metrics and tools available to measure the impact and success of both organic results and paid ads. […]
Google Core Algorithm Update August 2023
Throughout 2023, we have not seen many core algorithm updates to Google. The last core update coming in May of […]
SEO Competitive Analysis: Unlocking the Power of Search Engine Optimisation
Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, […]
Integrating Social Media into an Effective SEO Strategy
The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for […]
What are canonical tags – canonical tags explained
With large multilingual and global websites it is essential to let search engines know that there are similar or duplicate […]
Image Optimisation Best Practices
What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, […]
Understanding Google’s Reviews Update
We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to […]
Why do links matter in SEO?
Before we talk about why links are important in SEO let’s first explain what backlinks are: In Search Engine Optimisation […]
Youtube SEO Best Practices
Just like any other piece of content, there is a need to optimise youtube videos for search engines (and users) […]
How to optimise existing content for featured snippets
Whether you are running a business or providing a service for people on the internet, you want to rank on […]