Afjal Ahmed, Author at Digital-Carrera | Digital Marketing Services

Our guide to do long-tail keyword research for your content

Content SEOApril 3, 20233Views 0Likes 0Comments

Long-tail keyword research is a great way to find the right keywords for your content. Long-tail keywords are more specific, they target a niche audience and are more likely to have less competition than short-tail keywords. By targeting long tail keywords it can potentially open up opportunities to rank high in Google SERPs and drive more…

ChatGPT(AI) and some real uses for SEO pros

UncategorizedMarch 13, 20231View 0Likes 0Comments

Artificial Intelligence (AI) and ChatGPT (a chatbot) are a hot topic at the moment – Google has recently launched its own version called Bard. Chat bots, AI and ChatGPT specifically have been received with mixed reviews, it’s almost like marmite, some love it whilst others hate it. But, there is a middle ground. If you’re planning…

SEO Wash-up Monday 30th January 2023

Wash Up MondayFebruary 1, 20231View 0Likes 0Comments

Google Updates Google tests new cleaner knowledge panel feedback interface - Users have said that the Google knowledge panels are useful but, when they are wrong or inaccurate, you can submit feedback to Google directly in the search interface. However, users have mentioned that this interface is not as nice looking. Google seems to be…

SEO Wash-up Monday 23rd January 2023

Wash Up MondayJanuary 24, 20231View 0Likes 0Comments

Google Updates New Google ads policy disallows promoting content that risks harming users - Google has updated its advertising policies to disallow the promotion of content or engaging in behaviour that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or…

SEO Wash-up Monday 16th January 2023

Wash Up MondayJanuary 16, 20234Views 0Likes 0Comments

Google Updates Google local panel has added disclaimer to appointment providers links - Google has now added a disclaimer to the appointment provider links that you find in the Google Search local panel and in the Google Maps business listings. The disclaimer sits under the "about these providers," and mentions that providers are listed in…

SEO Wash-up Monday 9th January 2023

Wash Up MondayJanuary 9, 20232Views 0Likes 0Comments

Google Updates New Google AdSense format, called “Side rail” ads - The search giant has rolled out a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is on a widescreen device, such as a desktop computer. Google mentions that…

A guide to Google E-A-T and YMYL in SEO

Content SEODecember 21, 20221View 0Likes 0Comments

Google has referenced both E-A-T and YMYL concepts heavily in their Search Quality Rater Guidelines. Which is a document that users in the SEO world use to evaluate the effectiveness of search results. What Is E-A-T? E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”. Google’s search quality raters use this principal to determine the quality and effectiveness…

SEO Wash-up Monday 19th December 2022

Wash Up MondayDecember 19, 20221View 0Likes 0Comments

Google Updates Google showing ‘on time delivery & order accuracy’ estimates in search ads - Google now shows the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. Although this shouldn’t come as a surprise because Google Merchant Center has been offering e-commerce sites to pass along that data to them…

SEO Wash-up Monday 12th December 2022

Wash Up MondayDecember 12, 20221View 0Likes 0Comments

Google Updates Google Ads rolls out “sponsored” label - For a long while Google has been testing a new ads label in search called "sponsored" in bold black text. Now, Google has officially rolled it out in the Google mobile SERPs. This new update is part of Google helping users make sense of the information,…

SEO Wash-up Monday 28th November 2022

Wash Up MondayNovember 29, 20223Views 0Likes 0Comments

Google Updates Google business profile’s “edit ticket prices” feature added - Google has added new features for attraction and tour operators. This includes the ability to edit ticket prices directly in Google Business Profiles. Google mentions that attraction owners can now edit their ticket prices directly on search and maps through their business profile. Furthermore, this functionality will…