SEO Wash-up Monday 9th September

SEO Wash-up Monday 9th September

Google Updates

Google adds delivery icons to local pack – It seems like Google has added a delivery icon to their local pack listings. The delivery icons send searchers directly to an online delivery service. Although Google has offered delivery buttons in the local results in the past, this is far more different than before.

Google People also tests view images – The search giant is testing the “people also view” carousel that shows images and icons within them. Users may have noticed that it shows the favicon, site name, descriptions, title and an image.

Google tests expandable People Also – Google seems to be testing an expandable version of the “people also search fo”r carousel. You may notice that it looks a lot like the expandable more people carousel but with different types of content.

Google my business adds new service options – The search giant has added new service options for some industries that businesses can choose. Businesses will see options in their Google my business dashboard for certain industries. Under the Services tab, there will now be services listed that can be selected, which is similar to attributes. The new feature is a good thing for local businesses and searchers.

Google search console API removes app indexing – Google has removed the app indexing features within their search console API. They have mentioned this on their blog a few days ago, it no longer supports the Android app search appearance types.

Google has removed these types from the API:

  • Is Install
  • Is App Universal
  • Is Opened

They have removed app indexing from the user interface in February, so it makes sense to remove the API. Furthermore, the complaints about the indexed counts not showing up in the API, they have made sure to mention that as well. Google say said for the sitemaps API, they are no longer populating data on indexing status of submitted sitemap files in the indexed field.

Google AdSense adds more ways to improve ad quality – Google has rolled out new safeguards to protect the quality of their users’ ad network, the benefits to their publishers and advertising ecosystem. Also includes the site verification process and enhancing its defences more. This is by improving the systems that identify potentially invalid traffic or high risk activities before ads are served.

Although it is not certain, Google has said that there is a chance this can impact your earnings as an AdSense publisher. They further mention that most publishers will not notice any changes to their ad traffic, but they are working on improving the experience for those that may be impacted, by providing more transparency around these actions. The publishers on their AdSense and AdMob that are affected, will soon be notified of these ad traffic restrictions directly in their Policy Centre.

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