Link building is something of a staple when it comes to SEO, but it’s often misunderstood. There’s a lot of talk about it being dead, about how it’s no longer necessary for websites to rank or how...
Google Updates Google local services ads tests showing number of bookings – Google has been testing showing the number of bookings that happened through a local services ads directly in the...
Google Updates Google local panel adds ‘see other locations’ link – The search giants have added a link in some of the local knowledge panels, this includes the hotel ones that say...
Search marketers are familiar with the benefits of audience targeting. Researching your customers is key to presenting them with a message they’ll engage with, and developments over the years have...
Large ecommerce sites face a number of issues when it comes to SEO optimisation. With hundreds – even thousands – of pages to keep on top of, it can be difficult to know where to start. Here are...
Google Updates Safer to use absolute URLs with canonical tags – When it comes to implementing canonical tags on your website, Google recommendS to use absolute URLs instead of relative URLs...
Search engine optimisation (SEO) and pay per click (PPC) are the staples of most brands’ digital marketing efforts. It’s long been acknowledged that they complement each other; while SEO...
Google Updates Google tests like and dislike buttons on hotel search result photos – The search giants have been testing like and dislike buttons in their hotel search results, specifically...
According to recent research, 93% of internet users have at least one social media account. That means there’s huge opportunity in social media marketing. And with audience targeting improving all...
Google Updates Google instant apps in mobile search results – On Android devices, when you search Google, you may see a link for instant apps. This is when Google lets you try apps without...
It often goes unacknowledged that an integral part of website seo – whether for your own business or your clients’ – is on-brand copywriting. As consumers become more interested in the...
Google Updates Google tests relevant history in the search results – The search giants are testing the ‘relevant history’ in the searcher results section. The feature will show your past...