SEO Wash-up Monday 1st April

SEO Wash-up Monday 1st April

Google Updates

Google search results has video thumbnails in snippets – You may have seen examples before with video thumbnails in the Google search results snippets. Now, it seems like the search giant is showing video thumbnails more often, like they are with their image thumbnails.

So are you actually seeing more video thumbnails in your mobile search results? When you click on them, a video is not played, instead you are taken to the web page that has the embedded video on it.

Google search console allows removal of XML sitemaps – On Google search console, you can now remove your XML sitemaps. Someone spotted this first and mentioned it on a social media platform. So, now you can go to your sitemap report and click on a sitemap you want to remove, then the three dots to remove that sitemap.

JavaScript SEO Google Video: testing and debugging – The search giant has released a video around JavaScript and SEO, the video talks about how to do testing and debugging to make sure your JavaScript web site is performing well in search. A spokesman from Google in the video goes through using the mobile friendly test, search console and Lighthouse as some ways to do this.

Google Ads now with recommended columns for reporting – Google Ads rolled out a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. They called it recommended columns. So the search giant will suggest columns to you based on your campaign and account settings.

They also said as an example, that if you start using bid automation, they will start recommending the ‘Bid Strategy Type’ column to your Campaign table. The recommended columns, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more of the statistics columns.

In order to identify a recommended column, you will see the blue underline in the column name. These recommendations are turned on by default for all advertisers. However, you can turn off recommendations for individual columns or all columns. These settings are specific to the user in the account.

Google search console sitemap report with detailed reporting – As mentioned above, you can now delete an XML Sitemap in the new Google Search Console. Now, there is more to that as Google said on social media that you can also open the sitemap content in a new tab, review granular details for sitemaps with errors and present RSS and Atom feed sitemaps.

Below are some of the new updates for Google search console:

  • Opening the sitemap content in a new tab
  • Deleting a sitemap
  • Reviewing granular details for sitemaps with errors
  • Presenting RSS and Atom feed sitemaps

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