SEO Wash-up Monday 25th February

SEO Wash-up Monday 25th February

Google Updates

Google Ads fixes data leak – Last week on Google Ads, there was a leak of some data about their search ads within the Ad Preview and Diagnosis Tool. The leaf of some data showed ad score, the bid ECPM, Fmt ECPM, the number of rejections and more data. The search giant seemed to have eventually fixed the issue.

Google discovers feed data coming to Google search console performance report – The search giant may be working on bringing data from the Google Discover feed to Google’s search console performance reports. Sometime last week there was a leak by accident that they may be showing this data soon. If you tried to access search-console/performance/discover then it would trigger the data.

However, no one was able to actually see any data but the tease was out there. They then renamed the Google Feed to Google Discover last year October, and on Google’s home page for mobile by default put the Google Discover. Google Discover can generate a load of traffic in a quick short burst of time for publishers.

Fake Google Maps edits cause business disruptions – On Google Maps and local, any user can edit a business listings details. So your competitor can change any details on there, such as closing your business down or change business hours and change the website address. Being the business owner, you may notice an email about the change, but that is only after the change has been implemented.

Once it is done, you then need to go in and update the listing and wait a few days for Google to update it in the search results. These edits can result in the listing completely disappearing from the search results and thus impacting the business in a major way.

Google turns on assistant calls for local businesses after opting out – Couple of weeks back you may have noticed that Google by default has opted in all Google My Business listings to receive calls via the Google Assistant with their Duplex technology. However, a local SEO has mentioned that they went in, removed the opt in of Google Assistant calls for 200 or so locations and then a week later it was all opted in again by itself.

Google Ads requires fewer clicks to show mobile page speed scores – The search giant has said they now require fewer ad clicks to trigger the calculation of mobile page speed scores for an ad’s landing page. Google mentions that it recently updated the mobile speed score algorithm to require fewer ad clicks in order to calculate a score. This basically means that you will now see a speed score for more of your pages. Google then suggested for you to look into using AMP to improve your mobile page speed.

Google updates hotel reviews experience – A spokesman from Google has said that in Google My Business help forum, they have updated how reviews work for hotels within the desktop search results on Google Maps. So now on desktop Google Maps displays reviews from both Google users and third-party providers.

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