SEO Wash-up Monday 3rd December

SEO Wash-up Monday 3rd December

Google Updates

Google local services ads tests showing number of bookings – Google has been testing showing the number of bookings that happened through a local services ads directly in the Google ads. Showing the number of bookings does two things;

  • Gives confidence to the shopper that the business is dependable
  • Encourages the business that doesn’t show the number of bookings to use a Google backed booking system.

Google my business insights improves data latency – In the Google My Business help forums, it says that Google has made improvements to ensure the insights data you have access to is more up-to-date. So the Google My Business Insights reports gives you a more accurate idea of how your listing is performing, you’ll now see Insights data up to yesterday in Google My Business.

Google launches new hotel web search results pack – Google is now rolling out a new design for their hotel results local pack in web search. So when you search Google for hotels near your chosen location, Google will show you a new look for hotel results in that area, which looks more like the hotel search results portal.

Google showing fewer videos in the search results – Google is now showing significantly fewer video boxes or carousels in their search results then they did a week. It seems Google is showing about 30% fewer videos or so. It seems they took away a chunk of video carousels on the 13th across most markets and on desktop, single videos still remain. However, on smartphone you will not see no replacement.

Google search adds Hijri & Hebrew date conversions – Google confirms that now you can go to Google and ask it to tell you the current Hijri and/or Hebrew date, as well as ask it to convert the dates for you.

Google local service ad design slightly updated – Google has now made a slight design change to the way the local service ads appear in the mobile search results. If you have a look at it now, they are a bit more slick now, with a more 3D look, lighter blue links, yellow stars instead of orange stars, circle green checks versus badges and a bit more.

Google search showing fewer image boxes – As mentioned earlier, you may have noticed that the video boxes dropping out of the search results. But, now you may also notice the image boxes in the number of times the image box shows up for their dataset in Google.

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