Orphan pages and their impact on SEO
As we know, there are many website elements both technical and non-technical that can have an impact on SEO, one of these are Orphan pages. In this article we’re going to discuss what Orphan pages...
Google makes changes to HowTo and FAQ Rich Results
In August, Google officially announced that it is decreasing the visibility of the HowTo and FAQ Rich Results. Google states “To provide a cleaner and more consistent search experience...
SEO Competitive Analysis: Unlocking the Power of Search Engine Optimisation
Search engine optimisation (SEO) has become a fundamental part of any successful online presence. Whether you are a small business, an e-commerce store, or even a content creator, understanding...
Google Search Console sending INP Core Web Vitals issues notifications
In preparation for the new INP metrics, Google search has been sending out notifications to websites via Google Search Console (GSC) flagging any INP issues. This could scare a lot of website...
Integrating Social Media into an Effective SEO Strategy
The rapid expansion and influence of social media platforms has transformed the digital landscape. It is no longer sufficient for businesses to solely focus on Search Engine Optimisation (SEO) to...
Google I/O 2023 – Search Generative Experience Explained
In May 2023, Google hosted their annual developer console in California known as Google I/O. This conference attracts both developers and consumers, eager to find out about Google’s upcoming...
What are canonical tags – canonical tags explained
With large multilingual and global websites it is essential to let search engines know that there are similar or duplicate pages and assign the “canonical” or preferred page. This can be a problem...
Image Optimisation Best Practices
What is image optimisation? SEO image optimisation is the process of creating and delivering high-quality images in the correct format, size and resolution to increase user engagement and organic...
Understanding Google’s Reviews Update
We know that Google is constantly updating its core Algorithm to ensure its users see the most relevant results to their search queries. These updates are much more regular, on a monthly basis...
Why do links matter in SEO?
Before we talk about why links are important in SEO let’s first explain what backlinks are: In Search Engine Optimisation (SEO) backlinks are links from other (third party) websites that point to...
Youtube SEO Best Practices
Just like any other piece of content, there is a need to optimise youtube videos for search engines (and users) for the video to perform the best it possibly can. The same SEO principles of...
How to optimise existing content for featured snippets
Whether you are running a business or providing a service for people on the internet, you want to rank on the first page in the SERPs (search engine results pages) on Google. However, it is...