When we think of optimising for search engines, we tend to focus on Google. This makes sense – after all, the search giant boasts 93.35% of the market share. But overlooking Bing in 2025 is...
AI search is the latest technology to sweep the online world, making search more tailored and relevant to users’ queries. It represents a fundamental shift in the way search engines present...
If your business depends on customers in your area, local SEO isn’t just helpful – it’s essential. With more searches than ever starting online, appearing in the right place at the right time can...
Customer reviews can make or break your ecommerce strategy – but when used effectively, they can dramatically enhance your site’s visibility and increase conversions. In a saturated market...
With so much competition in the hospitality industry, keeping your restaurant’s website at the head of the pack is critical. A great design by itself is not enough to ensure your establishment...
If there is one topic that has dominated the tech and marketing world in recent years, it’s artificial intelligence. AI has changed the landscape of a wide range of sectors, from data analysis to...
The digital landscape is forever changing, and keeping on top of developments is far from easy. That said, there are certain pillars of the digital marketing industry that are essential...
Whether on phones or smart devices around the home, voice search is on the rise. In fact, in research conducted by Google in November 2024, more than 20% of mobile searches are made by voice. And...
