Content SEO

Not sure if you are building links the right way or still subscribing to outdated practices? We simplify which link building tactics still matter and which are a waste of time. Links are one of the top three ranking factors in Google, which can greatly benefit your website by increasing its search engine visibility and in turn bringing traffic…

When it comes to your website, SEO should be a huge factor in 2020 (even it hasn’t already been!) it is very important. You want to rank and stay ahead of your competition by providing a valuable and outstanding site while maximizing your profit; SEO/Website optimisation is the key. We will have a look at what will help…

Google has announced the most important update to their Algorithm in five years. This update is referred to as the ‘BERT update’ and it impacts 10% of all search queries. Below is a break down of what BERT is and how it will affect a website. What is BERT? Bidirectional Encoder Representations from Transformers also known as ‘BERT’…

Studies have shown that social platforms can be more important than a dealer’s own website when it comes to choosing a dealership to visit. The study, which was based on research findings from car buyers and service customers found that: Roughly 70% of car buyers and 80% of service customers say internet research that includes social media and review sites…

According to research, ad fraud is cost marketers roughly £1.89 billion globally in the first half of the year. It has been said that by 2025 the amount of fraudulent activity is estimated at £38 billion annually. That is basically millions of pounds being wasted on ads that are not seen each day. Furthermore, it only seems to…

When it comes to creating a successful lead generation process is can be tough, especially if you are only relying on traditional email marketing methods. Sending out emails and scraping together lists can be tedious or long winded and being realistic most of those people don't really acknowledge the email or delete it. So could you…

What is CRO? Conversion rate optimisation is a process in which you create a positive experience for your website visitors.  This experience is so great that you can transform them from a visitor to customer.  The conversions have different ways of being measured and it all depends on what the company is trying to achieve with the website.…

Social media was seen to be a passing fad by the business world but it proved to have a tremendous impact on business in the past decade. Social media platforms such as Instagram, twitter, Facebook and snapchat have changed everything we know about communication which has changed the way the businesses interact with their customers. Social media has…

We know that we live in a time where the world is constantly changing, but lately it seems as though things aren’t as different as we thought. If we look at search engines such as Google, they have dominated search for at least 10 years now. Facebook despite its very public recent problems still maintains a grip on social…