8 CRO statistics every marketer should know
What is CRO? Conversion rate optimisation is a process in which you create a positive experience for your website visitors. This experience is so great that you can transform them from a...
Social Media: 7 challenges your business must overcome
Social media was seen to be a passing fad by the business world but it proved to have a tremendous impact on business in the past decade. Social media platforms such as Instagram, twitter...
Four ways ecommerce is changing in 2019
We know that we live in a time where the world is constantly changing, but lately it seems as though things aren’t as different as we thought. If we look at search engines such as Google, they...
Blogging for business: How & why your business should blog
What is business blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility which can also help website SEO. Blogging is an act of creating...
A guide to page speed metrics
Site speed is a very important area of website optimisation and SEO. People working in the world of Google SEO are becoming increasingly concerned about page speed. Google has released an update...
Three things marketers must understand before they personalise
When we look at personalisation we think of tailored, relevant communication to the correct customer at the correct time to provide a richer experience. Many companies in reality are still way off...
5 social media challenges your business must overcome
Social media has had a remarkable impact on businesses over the years. Social media platforms such as Facebook, LinkedIn and Twitter have transformed the way that people communicate. They also...
How to Reduce Bounce Rate on Your Blog
As a blogger you might have a high bounce rate, which might be completely acceptable depending on your type of content and demographic. But, it is a good idea to accept that your website/blog or...
A simple guide to planning Google tag manager migration
Google tag manager is seen as a useful tool which is used for organising and maintaining your digital marketing tags. This will provide a centralized platform which will help you to manage tags...
5 ways to improve your PPC campaigns with audiences
The use of audience targeting can have a massive impact on the way PPC professionals approach their campaigns. Audience targeting helps businesses to focus only on the right audience who are...
How marketers can use visual search
Visual searches are nothing new – they’ve been around for a decade – but it’s only now that they’re increasing in volume. As search engines get better at recognising images and therefore returning...
Top tips on how to improve the customer experience for online shoppers
Website seo We’ve all been there: you’re searching online for a product, you click on a link or an ad and then the website you land on is so frustrating or confusing that you get out of there as...