Content SEO

What is business blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility which can also help website SEO. Blogging is an act of creating short form content, a blog post is usually posted to the blog part of the website where all your posts are housed. For example you…

Site speed is a very important area of website optimisation and SEO. People working in the world of Google SEO are becoming increasingly concerned about page speed. Google has released an update that will help make site speed a core ranking factor. Now is the time to audit your site speed if you haven’t done it for a while. …

When we look at personalisation we think of tailored, relevant communication to the correct customer at the correct time to provide a richer experience. Many companies in reality are still way off from delivering on this. Search engine marketing will help the company to get a greater presence. SEO marketing has helped many different companies to get noticed for personalised…

Social media has had a remarkable impact on businesses over the years. Social media platforms such as Facebook, LinkedIn and Twitter have transformed the way that people communicate. They also have changed the way that businesses interact with customers. Social media’s influence actually runs deeper than customer engagement, like product development and market research are launching successful campaigns. However,…

As a blogger you might have a high bounce rate, which might be completely acceptable depending on your type of content and demographic. But, it is a good idea to accept that your website/blog or content might not be as engaging as you think. You might be under the illusion that you’re producing the right engaging type of content…

Google tag manager is seen as a useful tool which is used for organising and maintaining your digital marketing tags. This will provide a centralized platform which will help you to manage tags and events outside of the sites source code. This is an excellent resource for marketers as it can help them implement tags on their own without…

The use of audience targeting can have a massive impact on the way PPC professionals approach their campaigns. Audience targeting helps businesses to focus only on the right audience who are looking or interested in your products and services. Generally the audience seem to be stuck in the retargeting, display, and social strategies. However, audiences’…

Visual searches are nothing new – they’ve been around for a decade – but it’s only now that they’re increasing in volume. As search engines get better at recognising images and therefore returning more relevant and reliable results, consumers are increasingly using imagery as a search term (as opposed to keywords) to discover more about a product or find…

Website seo We’ve all been there: you’re searching online for a product, you click on a link or an ad and then the website you land on is so frustrating or confusing that you get out of there as quickly as possible and find somewhere else to shop. With the number of mobile searches on the rise, it’s an…

Link building is something of a staple when it comes to SEO, but it’s often misunderstood. There’s a lot of talk about it being dead, about how it’s no longer necessary for websites to rank or how content that’s good enough will build links organically. But link building services still have a place within the…