Content SEO

Search marketers are familiar with the benefits of audience targeting. Researching your customers is key to presenting them with a message they’ll engage with, and developments over the years have facilitated increased personalisation based on behaviour and preferences. Here, we explore how to create the perfect ad using the knowledge you’ve gained about your audience. Where…

Large ecommerce sites face a number of issues when it comes to SEO optimisation. With hundreds – even thousands – of pages to keep on top of, it can be difficult to know where to start. Here are some key strategies you can employ to get your organic search traffic looking healthier. Optimise for long tail…

Search engine optimisation (SEO) and pay per click (PPC) are the staples of most brands’ digital marketing efforts. It’s long been acknowledged that they complement each other; while SEO optimisation is a long game, PPC can deliver quicker results that support it. But it’s easy to focus on the SEO and leave the PPC to…

According to recent research, 93% of internet users have at least one social media account. That means there’s huge opportunity in social media marketing. And with audience targeting improving all the time, paid advertising on these platforms is more effective than ever. Here are some key things to think about when you’re planning a paid social…

It often goes unacknowledged that an integral part of website seo  - whether for your own business or your clients’ – is on-brand copywriting. As consumers become more interested in the personalised experience and in putting a face to the business in which they’re investing, the creation of content that is SEO-friendly and also engages…

Influencer marketing has been gaining a lot of traction in recent months and with good reason – it can have a very positive impact on sales. While nothing new – brands have been using celebrity endorsements for years – its face is changing, with businesses using bloggers and those with large social media followings to…

Reports from last year show that around 60% of users look at online reviews at least once per week. The report shows that buying decisions were influenced by online reviews. When users use search engines such as Google, the online reviews impact how businesses are ranked and where they show up in a search. First and…

We all know that there are a lot of different strategies you can do to improve your SEO performance, which is why SEO is considered its own industry. Knowing this, many companies will try popping up and dominate in the industry, as search engines such as Google, Bing and others keep evolving, there will be…

Featured snippets are an excellent way to increase the visibility of your website. But what are they and how can you effectively target them as part of your SEO optimisation strategy? We explain all here. What are featured snippets? We’ve all asked Google a question and been presented with a box at the top of the…

Last month we talked about the importance of local SEO as part of your overall website SEO. An essential part of this is your Google My Business (GMB) listing, which increases your visibility in organic rankings, particularly for searches by local customers. Here, we offer some top tips on optimising your listing to give your site…