Having a marketing campaign is crucial to help your business succeed. If you are a small business and don’t have a big budget for advertising, every pound needs to be spent wisely and whichever...
What is SEO? Search Engine Optimisation also referred as SEO is a process of affecting the online presence of your business website on a web search engine. Aside from the PPC ads, your website...
Mobile devices have increased over the years and outnumbered desktop users, this is expected to continue and Google has started to find ways that are more mobile friendly into its searches. It’s...
When it comes to thinking of ways to increase your click through rate, it can be quite frustrating. It seems that internet advice only focus on the tactics of ad optimisation, but that can only...
SEO has changed in the last couple of years, but the one thing that remains the same is the backlink. Before the changes, your site would rank higher based on the number of backlinks you have, but...
The perfect influencer can be defined as someone with a good amount of followers, right amount of loyalty and an attraction towards a brand. It is beneficial if the influencer regularly produces...
Having a good attention grabbing on-page content is extremely essential when aiming to attract more viewers on the page. Below are some useful boosting tips which would give you the basic ideas...
Snippets in organic listings are an advantage and encouraged to be used by businesses and individuals by the SEO community to increase clicks and visits. Snippets are the lines of black text that...
Social media such as Facebook is becoming more and more integrated with SEO and its ability to influence SERPs (Search Engine Ranking Pages) it is important that you look at how the site and its...
Utilising Google Authorship Google Authorship is a helpful service from google that’s available on Google plus that will help you emerge from your group. This only occurs when you include articles...
Web Hosting Services have a critical role in SEO. The company that you choose to host your website has an effect on where your website rank in search engines. However choosing the right website...
There are SEO elements that can aid you in gaining traffic, like making sure that you have great usability – research shows that having good UX leads to conversions, better impressions and...