Wash Up Monday

Outstream Ads is rolled out by Google to boost video reach beyond YouTube Google’s AdWords advertisers has now got a brand-new video ad option at their arsenal. Google’s new outstream ads will operate on mobile devices across Google video partner mobile sites and apps. Bumper ads or TrueView in-stream ads require placement within a Youtube video whereas…

Google Doodle celebrates Earth Day with ethologist and conservationist Dr. Jane Goodall On the 21st of April, Google Doodle celebrated Earth Day by recruiting renowned ethologist and conservationist Dr. Jane Goodall to deliver a message of hope about the planet’s future in a video. In the video that was produced for Google’s Earth Day…

Google doodle honors Katsuko Saruhashi who is the first woman elected to Science Council of Japan On Thursday March 22, Google doodle honoured Katsuko Saruhashi on what would have been the geochemist’s 98th birthday as she was famous in her field of geochemistry. Katsuko spent much of her career advocating for the advancement of female scientists. They…

Google Doodle honours George Peabody a philanthropist On March 16th Google doodle has paid tribute to George Peabody, a philanthropist who is believed to have given half of his fortune to good causes during his lifetime. Peabody has been credited by Google as being the Father of Modern Philanthropy and often focused his financial gifts on…

JSON-LD formatted Schema.org markup will be supported by Bing Bing have been building out verification tools within their Webmaster Tools set that will enable verification of schema.org structured data markup that is in JSON-LD format. The existing tool will include validation for schema.org markup in Microdata or RDFa format only. Bing’s Head of Evangelism Christi Olson has confirmed…

Bing has rolled out the Entity Search API Bing has rolled out their Entity Search API that is now available to US based users and other countries such as Brazil, Australia, France, Spain, Germany, India, Italy, Canada, Mexico and the United Kingdom. With the new Entity Search API, it allows developers and creators to programmatically pull in Bing…

Mobile scorecard and impact calculator tools to show importance of mobile page speed For a long time, Google has focused their attention on getting marketers and site owners to improve site experiences. At a Mobile World Congress in Barcelona, Google has announced that they are releasing two new mobile benchmarking; a new mobile scorecard and…

Facebook will bar publishers and creators from using its branded content tagging tool to promote content Facebook dropped the branded content restrictions two years ago and brought out a branded content tagging system. Marketers pay publishers and creators to publish on their own pages that promotes the marketers business. The number of publishers and creators…

Stricter rules on YouTube that can carry ads It has been announced by Google that they have rolled out a few changes to how it will be monetizing content streamed on YouTube. These changes have been implemented due to repeated advertiser backlash over the past year. It was mentioned in a blog post that last year…