Google
Google displays ‘Get more reviews’ for local knowledge
panels - They have changed the button for the local knowledge panel from
‘write a review’ to ‘get more reviews’ for businesses managers. So when you
click the new button, it will then provide you a way to share reviews for your
business, rather than taking you to write a…
Google
Google removes live coverage help docs - They have
removed the search help documents for the live coverage carousel. This was
launched in 2016 by Google as a pilot launch. A spokesman from Google
mentions that the documents are currently still very limited, which means that
it doesn't make sense to have the documents public just yet.
Google My Business…
Google
Google local panel shows how many minutes from nearby
landmark - On search, it now shows how far a specific location is from
another nearby landmark. You can try this with hotel search results where it
shows other local panels in web search.
Google tests new featured
snippets - On social media there has
been screen shots of a…
Google
Google tests out package tracking directly in search -
They are testing an early adopter program that allows shipping
companies such as FedEx, DHL, UPS, USPS and others to integrate their tracking
data with the search company. This means that it would allow Google search
engine to show the status of customers’ package directly within search, rather
than showing a link…
Google
BERT does not affect indexing - It was rolled
out as a way for the search giant to understand queries better, this can
impact how a site is ranked within Google search as Google might match the
queries to the content slightly differently now. But, it does not impact how
Google indexes the pages on your web site. So therefor,…
Google
New top bidding signals with Google Ads bid strategy
report - This new data is available in the bid strategy report, which shows
you the top bidding signals. With these new signals, you can now include the following;
Device type Location Day of week Time of day Keywords
In order to see the signals, you will…
Google
Google rich results shows Google Home & Smart
Display - They have mentioned on social media that their rich results test
now show you how your recipe mark up looks in Google Search as well as on
Google Home devices and smart displays. You can see in the footer of this image
that it shows a "preview in"…
Google
Google Ads has new campaign types & cross-account
features - The search giant has rolled out a new update for Google Ads.
This update has many new features that includes support for new campaign types
and updates to multi-account management. Below are some of the new features:
Add/remove labels syntax
in CSV import - You can now add…
Google Updates
Google changes expandable featured snippet - As
they have had the expandable featured snippets roughly over a year,
they are now testing and trialling a new design and layout. The expandable
featured snippet shows less content in the expandable element.
Google Ads have added a new feature - You now see
conversion by time, which means that not only…
Google Updates
Google’s latest search algorithm update - Google
has made the largest change to its search system since they
introduced RankBrain by rolling out BERT. Thy have said that it will
impact 1 in 10 queries in terms of changing the results that rank for those
queries.
So what is BERT? It is Google’s neural network-based
technique for natural language processing (NLP)…