Content SEO

Long-tail keyword research is a great way to find the right keywords for your content. Long-tail keywords are more specific, they target a niche audience and are more likely to have less competition than short-tail keywords. By targeting long tail keywords it can potentially open up opportunities to rank high in Google SERPs and drive more…

Google has referenced both E-A-T and YMYL concepts heavily in their Search Quality Rater Guidelines. Which is a document that users in the SEO world use to evaluate the effectiveness of search results. What Is E-A-T? E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”. Google’s search quality raters use this principal to determine the quality and effectiveness…

When it comes to Search engine optimisation (SEO), it requires patience and investment. This is because SEO is a long-term process, it demands a good planning and implementation in the technical, on-page and off-page areas of optimisation. As it stands, not all sites are equal, so goals, conversions, starting points, opportunities, and organizational structures are…

Some Google SERP’s for keyword searches don’t actually give you the best results. Companies with big budgets tend to write over optimised SEO content at the expense of readability and user experience, making the search results frustrating for some searchers. Well Google has been aware of this and is now trying to diversify the search…

It is typical for your website to have a certain amount of fluctuation in traffic. However, when you see a major drop in traffic, the initial response is typically to undo the latest change you made. You should in fact do the opposite and not make any further changes whilst the change in traffic is…

It is important to have good attention grabbing on-page content when aiming to attract more viewers to your website. We have compiled 5 ways to keep the page content interesting and presentable to your target audience. Headlines - Having a catchy but relatable headline is vital as that’s what will peak the readers interest and make…

What is SEO? SEO stands for search Engine Optimization which is trying to increase the quantity and quality of the traffic to your website through search engine marketing. You might be able to attract all the visitors in the world but if they are coming through your site because of Google, you are not automatically getting…

Running a website is not an easy task: there are targets to meet, promotions and/or products to launch     . It’s no wonder, then, that many website owners can’t find the time to ensure their website’s SEO optimisation is up to scratch. Without the basics, however, potential customers could struggle to find you online, and since…

Running a website is not an easy task: there are targets to meet, promotions and/or products to launch. It’s no wonder, then, that many website owners can’t find the time to ensure their website’s SEO optimisation is up to scratch. Without the basics, however, potential customers could struggle to find you online, and since research…

In order to have a good and effective SEO plan to drive Organic traffic to your website, a meta description plays a huge part. It should be persuasive enough to increase the click-through rate from the search engine results page (SERPs) to your website. When it comes to the click through rate, it is one…