Tips on writing a good Meta Description for SEO

In order to have a good and effective SEO plan to drive Organic traffic to your website, a meta description plays a huge part. It should be persuasive enough to increase the click-through rate from the search engine results page (SERPs) to your website. When it comes to the click through rate, it is one of the most important ranking factors that will improve the overall SEO performance of the site.

Meta Description tag

A meta tag is a piece of HTML information coded into your web page that provides info about what the web page is all about, which includes Meta Title, Meta Description, heading tags and Meta keywords.

 What is a meta description?

A meta description is a short description that provides a brief summary of information about the page. It should be up to 300 characters long and it appears under the blue colour meta title under the website URL.

For blogs the meta description may also appear are the description when the post is shared on social media.

So, how to do you actually write a good meta description?

Always Keep within the Limit

The meta description field can go up to 300 characters. Any description that is longer than this will be truncated.

Include Keywords

When it comes to writing your description, you should include at least one keyword. You shouldn’t add too many keywords as you will get penalized and appear lower in the search results.

Here is our little tip…

Just remember when you are creating the Meta description, it should be for the users and not search engines. You shouldn’t leave your meta description empty because Google will by default fetch information from the site content. If you do decide to run your own SEO audit, you should try to add the missing Meta description and if there is any duplicate meta description, amend them too so that each page has its own unique meta data.

Here is an example of our Meta Description:

“Do you need help with your online presence? Contact us for more information to boost your SEO and social media.”

Need help with writing your meta optimisation? Contact us for more information on all you SEO needs.