Wash Up Monday

Google Updates Google ads has a new evasive ad content policy - Google have mentioned that they are starting a new Google Ads content policy called "evasive ad content." The evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos. They will prohibit usage of invisible UNICODE…

Google Updates Google has discontinued showcase shopping ads from April 1st - They have stopped supporting the showcase shopping ads, it was initially announced around two years ago. They have now confirmed that they will be removed and the performance data for removed ads will still be available in account reports. If you didn’t know what these shopping…

Google Updates Google search tests bubble header links sticking to top - They are testing the sub-navigation links in search, in bubble format, that stick to the top of the search results as you scroll down. Though some users had seen it back in December, now it seems that more users are seeing the change. Google…

Google Updates Google Ads lead form now gets triggered on headline click - Back in 2019, they had launched lead form extensions as a beta, which has been expanded more over the years. They also beta tested a type of lead forms via Google Ads back in 2011. Google mentions that you can now show a lead form…

Google Updates Google ads “phrase match” expands to cover a broad match modifier traffic - They are making some changes to their match types again. It seems that this time phrase match will expand to cover additional broad match modifier traffic. However, they mention that this will continue to respect word order when it's important…

Google Updates Google is rolling out the “about this result” snippet feature - They are rolling out a new feature for its search results snippets that show more information about a search result. Users saw that Google had been testing this back in 2019 and last year 2020, but it seems that they have decided to launch it in…

Google Updates Google ads target spend setting will come to an end in January - Google have mentioned that businesses who have been using target spend with the maximize clicks bid strategy in Google ads will need to switch to daily campaign budgets starting in January 2021. The target spend setting for maximize clicks bid strategies…

Google Updates Google has been testing the always open search tools options - They have for a while now had a ‘tools’ feature where if you do a search and you want to filter the search results by more options (for example time or type of result), you can simply click on ‘tools’ to show…

Google Updates Google adSense vignette ads are now supported on wider screens - Google have announced that vignette ads now support a larger range of screen sizes. So, for websites that have vignettes turned on, the vignette ads will soon start to appear on wider screens such as desktops. Google mentioned that the experiments displaying vignette…

Google Updates Google is testing results pages that mention filter box - The search giant adds a box to the right of the search results page that lets you check off those words and then Google will highlight those results on the search results page. Google is testing bubble design for search tools bar - Google…