Posted May 24, 2021 | by Afjal Ahmed | in Wash Up Monday

SEO Wash-up Monday 24th May

Google Updates

Google ads has a new evasive ad content policy – Google have mentioned that they are starting a new Google Ads content policy called “evasive ad content.” The evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos. They will prohibit usage of invisible UNICODE characters in ads that add no value to the ad content for users and disallow manipulations of images or videos to hide policy violating content.

Certain policy actions and corresponding messaging to Google advertisers will include updated policy names. The violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account, like most other Google Ads policies.

Google short videos has now started to include Facebook videos – Google first launched “short videos” in Google Search, they only seemed to just show videos from YouTube. However, shortly after users have seen both TikTok and Instagram videos in this short video carousel. Well now users have been notified by Google that they can also show videos from Facebook.

Google PageSpeed insights can now support HTTP/2 – They have mentioned that its PageSpeed Insights tool now uses http/2 to make network requests, but that is if the server supports it. If your site is on HTPT/2, you may see your PageSpeed Insights scores go up as a result.

Google’s has a new free hotel listings option – The search giant has mentioned that they are now offering a free version of its hotel listings and is an addition to the paid option. This is very much like how Google made Google Shopping free last year.

Furthermore they then mention that they’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel.

Bing

Microsoft Bing search more visual updates – Bing has announced that they have made more visually immersive upgrades to the search results interface. This includes updates to how it shows recipe results, image search similar looking items, expandable search result carousels, infographic knowledge panels and the local answers details. Below are some of the changes: