The role PR plays in SEO

The digital landscape is forever changing, and keeping on top of developments is far from easy. That said, there are certain pillars of the digital marketing industry that are essential foundations upon which to grow. Public relations (PR) and search engine optimisation (SEO) are just two of these foundations which, when leveraged effectively and in tandem, can help elevate your brand to new heights.  In this post, we take a look at the role that PR plays in the world of SEO, and how you can incorporate these two distinct disciplines into one cohesive strategy.

How PR fuels SEO content

Quality SEO content lies at the heart of good PR and good SEO. It always has and it always will. Effective PR will play a pivotal role in generating newsworthy stories and brand narratives that help engage with your target audience. Transforming these angles and stories into fully optimised SEO content has the ability to both capture media attention and also drive organic traffic.

Take, for example, a PR-driven blog post or press release about a product launch. By optimising the story with relevant keywords and linking through accordingly, you will be able to rank the page and help attract views. What’s more, creating it with an inclusive angle may prompt reader engagement, furthering your reach and level of interaction with your audience.

The power of backlinks

Similar to quality content, backlinks remain a cornerstone of SEO. However, it’s perhaps never been harder to secure high-quality, relevant backlinks that help your website dominate the search engines. This is where the importance of PR comes into play. A carefully orchestrated PR campaign can help generate industry interest as well as raise the profile of your brand.

A practical example could be as follows:

Imagine you’re a brand focussed on offering London SEO services. As part of your PR campaign, you conduct a survey of a thousand businesses in the region that outsource their SEO work, detailing the average monthly spend, savings available, and the key performance indicators (KPIs) that are used to measure the level of service provided. You then release these findings as critical industry research, with publications, news sites, and other blogs all referencing your findings and linking back to your website. These quality, relevant backlinks help to establish your presence in the industry.

Brand authority and credibility

Effective SEO isn’t simply about pleasing algorithms; it’s also about people and user experience, providing the relevant information in a concise and easy to find manner. Combining PR and SEO helps to establish your brand as an industry leader and an authority in your sector. Exposure is key, so working with PR professionals that can help spread the message of your business effectively will help garner attention and boost awareness. And best of all? PR doesn’t have to cost exorbitant amounts. Unlike traditional paid marketing, seeding stories through effective SEO optimised press releases and distribution is a low cost, high reward venture.

Get in touch to learn more

We at Digital Carrera will be able to help you create PR and SEO campaigns that help boost awareness and enhance search engine performance. Contact a member of the team today to learn more about our SEO marketing services.