Top tips for improving your PPC campaign performance
Search engine optimisation (SEO) and pay per click (PPC) are the staples of most brands’ digital marketing efforts. It’s long been acknowledged...
SEO Wash-up Monday 15th October
Google Updates Google tests like and dislike buttons on hotel search result photos – The search giants have been testing like and dislike...
A simple guide to planning a paid social campaign
According to recent research, 93% of internet users have at least one social media account. That means there’s huge opportunity in social media...
SEO Wash-up Monday 24th September
Google Updates Google instant apps in mobile search results – On Android devices, when you search Google, you may see a link for instant...
How on-brand copywriting can drive conversions
It often goes unacknowledged that an integral part of website seo – whether for your own business or your clients’ – is on-brand...
SEO Wash-up Monday 10th September
Google Updates Google tests relevant history in the search results – The search giants are testing the ‘relevant history’ in the searcher...
4 dos and don’ts for successful influencer marketing
Influencer marketing has been gaining a lot of traction in recent months and with good reason – it can have a very positive impact on sales. While...
SEO Wash-up Monday 3rd September
Google Updates Google search console reports removes anonymous queries – There has been huge drops in the Google Search Console reports when...
SEO Wash-up Monday 20th August
Google Updates Google Fixes Video Carousels To Show Them Less Often – A few weeks ago, the search engine giants Google, began showing more...
SEO Wash-up Monday 13th August
Google Updates Google Ads mobile app – Google is beta testing their new upcoming mobile app for Google Ads. They have mentioned that with...
A simple guide on replying to Google Reviews
Reports from last year show that around 60% of users look at online reviews at least once per week. The report shows that buying decisions were...
SEO Wash-up Monday 6th August
Google Updates Google link operator is no longer supported – Some are still asking about the Google link operator, but there was an official...