What is the future of link building?
Link building is something of a staple when it comes to SEO, but it’s often misunderstood. There’s a lot of talk about it being dead, about how...
SEO Wash-up Monday 3rd December
Google Updates Google local services ads tests showing number of bookings – Google has been testing showing the number of bookings that...
SEO Wash-up Monday 19th November
Google Updates Google local panel adds ‘see other locations’ link – The search giants have added a link in some of the local knowledge...
How to create the perfect ad with audience targeting
Search marketers are familiar with the benefits of audience targeting. Researching your customers is key to presenting them with a message they’ll...
7 strategies to optimise your large ecommerce site for search
Large ecommerce sites face a number of issues when it comes to SEO optimisation. With hundreds – even thousands – of pages to keep on top of, it...
SEO Wash-up Monday 5th November
Google Updates Safer to use absolute URLs with canonical tags – When it comes to implementing canonical tags on your website, Google...
Top tips for improving your PPC campaign performance
Search engine optimisation (SEO) and pay per click (PPC) are the staples of most brands’ digital marketing efforts. It’s long been acknowledged...
SEO Wash-up Monday 15th October
Google Updates Google tests like and dislike buttons on hotel search result photos – The search giants have been testing like and dislike...
A simple guide to planning a paid social campaign
According to recent research, 93% of internet users have at least one social media account. That means there’s huge opportunity in social media...
SEO Wash-up Monday 24th September
Google Updates Google instant apps in mobile search results – On Android devices, when you search Google, you may see a link for instant...
How on-brand copywriting can drive conversions
It often goes unacknowledged that an integral part of website seo – whether for your own business or your clients’ – is on-brand...
SEO Wash-up Monday 10th September
Google Updates Google tests relevant history in the search results – The search giants are testing the ‘relevant history’ in the searcher...