Top tips on how to improve the customer experience for online shoppers
Website seo We’ve all been there: you’re searching online for a product, you click on a link or an ad and then the website you land on is so...
SEO Wash-up Monday 17th December
Google Updates Google URLs in search results snippets now clickable – Google have been testing for a while with the URLs in the search...
SEO Wash-up Monday 10th December
Google Updates Google’s new “sold here” feature in local pack results – Google has launched a new feature in the local pack called...
What is the future of link building?
Link building is something of a staple when it comes to SEO, but it’s often misunderstood. There’s a lot of talk about it being dead, about how...
SEO Wash-up Monday 3rd December
Google Updates Google local services ads tests showing number of bookings – Google has been testing showing the number of bookings that...
SEO Wash-up Monday 19th November
Google Updates Google local panel adds ‘see other locations’ link – The search giants have added a link in some of the local knowledge...
How to create the perfect ad with audience targeting
Search marketers are familiar with the benefits of audience targeting. Researching your customers is key to presenting them with a message they’ll...
7 strategies to optimise your large ecommerce site for search
Large ecommerce sites face a number of issues when it comes to SEO optimisation. With hundreds – even thousands – of pages to keep on top of, it...
SEO Wash-up Monday 5th November
Google Updates Safer to use absolute URLs with canonical tags – When it comes to implementing canonical tags on your website, Google...
Top tips for improving your PPC campaign performance
Search engine optimisation (SEO) and pay per click (PPC) are the staples of most brands’ digital marketing efforts. It’s long been acknowledged...
SEO Wash-up Monday 15th October
Google Updates Google tests like and dislike buttons on hotel search result photos – The search giants have been testing like and dislike...
A simple guide to planning a paid social campaign
According to recent research, 93% of internet users have at least one social media account. That means there’s huge opportunity in social media...