How web hosting services benefit SEO

How web hosting services benefit SEO

Web Hosting Services have a critical role in SEO. The company that you choose to host your website has an effect on where your website rank in search engines. However choosing the right website hosting company doesn’t guarantee a ranking boost, but it does mean that you avoid the results, of choosing the wrong host.

On a monthly basis you need to review your web hosting factors since they can fluctuate significantly month to month. The moment you notice a problem you should contact your web host company to ensure they correct it immediately. Don’t assume that they know about the problem, some companies may even be aware of a problem and not care, due to having a long-term web hosting contract.

Paying monthly instead of yearly is much more beneficial in the long run since if you start to feel like your hosting company isn’t delivering the standards you requested you can just move on to another one. If you singed for a yearly contract and you are having problems, you should write-off the money paid and move on to another web hosting provider. You may lose a few hundred in hosting costs but it’s better than doing long term damage to the SEO of your website.

Downtime

One of the factors that can fluctuate is downtime. Downtime is the amount of time your website is unreachable due to problems with the server the site is being hosted on.  Search engine spiders will visit your site several times a day. If your site is down during the times of the spiders visiting your page, they will report it as inaccessible and move on.  If this happens repeatedly the site will get flagged up as unreliable and you’re rankings may even be downgraded.

Uptime

Search engines don’t want to display unreliable sites highly on their results since it reflects badly on them if searchers click on the site and they can’t access it. If a company states it has 99% uptime it means that over the course of a month your website will be unreachable for around 7 hours.  Ideally you want your site to be accessible 100% of the time, however, a small amount of downtime is inevitable, even on pricey web hosting plans.

Speed

Search engines don’t usually expose the factors that are part of their algorithms, however during 2010 google informed us that the speed that a page loads is one of their factors. There is over 200 factors that are part of their algorithm, so it’s almost certain that speed has less than 0.5% effect on your rankings. However it’s still worth paying attention to since its one of the only factors that we are aware of.

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