SEO Wash-up Monday 11th April 22

SEO Wash-up Monday 11th April 22

Google Update

Google has added more message  to search console’s message panel – Google  is still migrating certain aspects of the old Google Search Console to the new Google Search Console, even though it started back in 2017. The next thing to be fully migrated are the types of messages you would see in the message panel and      now ‘all messages’ is visible in that panel.

Not only will you see site issues such as enhancement report issues or other issues reported there, you will now also see spam reports, YouTube channel associations and every other kind of message you can get in Google Search Console.

Google mentions that they are happy to let users know that they have finished the migration of all the messages into the new Search Console interface – look out for more user messages in the messages panel.’

Google primarily sends out two message types:

  1. Property messages are sent to all appropriate users for a property. The message panel contains all property messages sent in the past year, whether or not you had access to the property in Search Console during that time.
  2. User messages are sent only to a specific user.

Google Ads API Version 10 Now Available – The search giant has released version 10.0 of the Google Ads API. Bearing      in mind, the AdWords API will end on the 27th April this year, which is very soon. So what is the new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more.

Google has also added this new ‘Diff Table’ page showing the protos that were added, removed, and changed in the latest Google Ads API release. You can click the links to view the protos in our GitHub repository after they’re released. You can view quick and full-context diffs in the Changed tab.

Below are some of the changes and things that have been added:

Account Management

  • Added Customer.status and CustomerClient.status, whose type is CustomerStatus to show the status of the account.

Assets

  • Added support for ad_group_ad_asset_combination_view for responsive search ads.
  • Added support for reporting the performance of App pre registration ads in ad_group_ad_asset_view.

Audiences

  • Added support for Audience used to create a targeting based on created dimensions, such as demographics or memberships in user lists and user interests:
  • Resource: Audience

Bidding

  • Removed support for creating seasonality adjustments on manager accounts.

Campaigns

  • Smart campaigns have exited open beta and entered general availability.
  • Added support for Local Services Ads campaigns as open beta.
  • They have AdvertisingChannelType as LOCAL_SERVICES.
  • Added support for retrieving these campaigns using Search and SearchStream.

Experiments

  • Added a new ExperimentService with a set of new resources, which is a replacement for campaign experiments.

Recommendations

  • Added support for returning ResponsiveSearchAdAssetRecommendation.
  • Added support for returning UseBroadMatchKeywordRecommendation.

Reporting

  • Fixed inconsistencies where rows with zero metrics were returned when segments were selected in some reports. All reports will now follow the expected behavior of ignoring zero-metric rows in reports that select metrics and segments.
  • Added a new meta parameter omit_unselected_resource_names. When set to true, the response from GoogleAdsService will only return resource name fields that you explicitly request in the SELECT clause of your query.

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