SEO Wash-up Monday 12th September 2022

Google Update

Google business profile tests expandable menu in SERPs – Google has been testing a new expanded menu for the Google Business Profile tool in the Google SERP. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface.

Google Tag announces a new version – Google has said that they will roll out a new Google Tag that will unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code. Although the Google Tag Manager is not changing at the moment but it sounds like it will change in the future.

Google then mentions that the Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.

Furthermore, Google also mentions that the previous tag you had to set up a global site tag (gtag.js). The global site tag has evolved into the Google tag. Your Google tag (gtag.js) has a single tag ID you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, you can use a single Google tag across your entire website and connect the tag ID to multiple destinations.

Bing Update

Microsoft Advertising rolls out new ad formats – Microsoft has said that they will be updating and rolling out new things for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

• Automotive Ads Rolling Out – Microsoft Advertising has been testing automotive ads since last year and now said it is rolling it out to all. Microsoft is currently testing vertical ads in areas like Travel and Financial services, and now they will be making Automotive Ads generally available to all advertisers globally in the coming weeks.
• Vertical-Based Ads – Microsoft mentions how vertical ads work are different for each category or industry. They focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.

  Vertical ad content comes from dynamic data feeds. They use search intent data, and a deep understanding of users’ needs to connect customers to richer ad experiences that break through the clutter. Microsoft artificial intelligence (AI) uses these feeds to source all attributes displayed in the ads, using advertisers’ existing digital catalogs. It also minimizes the time and resources required to set up and manage campaigns on our network.