SEO Wash-up Monday 16th August 21

Google Updates

Google Ads has new smart bidding features – They released several new smart bidding features that include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations.

• Top signals for target ROAS & maximize conversion value – This bid strategy report will give you more transparency into the factors that drive your campaign performance and can help inform your broader marketing strategy. At the moment, you can only view top signals for campaigns that use target CPA and maximize conversions. Going forward, these signals are now available for Search campaigns using target ROAS and maximize conversion value as well.
  Top signals: For target CPA, maximize conversions, target ROAS, and maximize conversion value this feature highlights some of the dimensions where the bid strategy is automatically optimizing your bids for visitors who are more or less likely to convert.

• Apply seasonality adjustments at the manager account level – Here smart bidding uses machine learning to automatically set bids at auction time to improve the performance of your campaigns. Although these strategies already take seasonality into account, there may be key moments when you expect significant shifts in conversion rate–like during sales or product launches.
  They have made seasonality adjustments to give you more control in these situations. To make these adjustments even easier to use, you can now set them at the manager account level instead of creating them for each individual account.

• Implement maximize conversion value bidding with recommendations – The search giant is making it easier to opt into maximize conversion value bidding by surfacing new opportunities on the recommendations page. These recommendations will show for eligible search campaigns and can help you get more conversion value within your budget.
• Predict performance with target impression share simulators – Simulators help you understand how target bid and budget changes may impact performance. The tool was previously available for conversion and click-based bid strategies, but now has expanded to support search campaigns using target impression share. So with this change, you now can understand how adjustments to your target impression share can impact metrics like cost, impression share, and clicks.

You can pick a Smart Bidding simulator based on the key metric you’re hoping to achieve, like conversions, conversion value, clicks, or impressions.

Google now tests expandable more specific searches – Users have seen that Google were testing a new related search box named more specific searches. But now users are seeing Google test an expandable version of the more specific searches.

Google supports 6 new math solver problem types rich results – Google now have added 6 new additional supported math solver rich results problem types to its support documentation. The new types are arithmetic, eigenvalue, eigenvector, limit, statistics and system of equations. There are now 49 problem types supported in the math solver markup.