SEO Wash-up Monday 1st November 21

SEO Wash-up Monday 1st November 21

Google Update

Google my business removes site manager user role – They have removed the site manager role or user rights level for Google My Business users. So you will see three levels; primary owner, owner and manager. Google sent out emails notifying about the removal of the “site manager” role going away. Those with Site manager roles will be assigned the manager role after October 24th.

Within the email it says “site manager role is going away.” It goes on to say “you’re receiving this email because one or more of your Business Profiles is managed by a Site manager. After October 24, 2021, the Site manager role will no longer be available on Google. Anyone who manages your business as a Site manager will be converted to Manager.

Managers are able to make additional changes to your Business Profiles on Search, Maps, and other Google services. If you would like to remove any Site managers from your Business Profile before this change occurs, you can manage who has access to your profiles by heading to business.google.com.”

Bing Update

Bing search tests ‘skip to web results’ ‘ button – They have been testing a new feature to let searchers skip down to the web results, past the ads, past the knowledge panels and direct answers and people also ask boxes and just see those web results. The link is attached to the left sidebar of the page and anchors you down to the proper portion of the search results.

Bing content submission API is available to all now – They have opened up the Bing Content Submission API to all for site owners, publishers, and webmasters. Although they have mentioned this a few years ago and while the company released the URL submission API some time ago, the content submission API has been in a private beta since then. That changed this May when it was opened up as a public beta and then now it is open to all. As a reminder, the URL submission API allows you to only submit URLs for crawling or re-crawling.

It not only lets you submit URLs but the HTML that goes along with it. This technically stops the need for BingBot to access the page and crawl the page to see the content. You just push your URL and content to Bing and it will take it and use it in its index. This should save both Bing and your site significant server resources.

Microsoft advertising search ads get disclaimers, tests video ads & much more – In addition to the optimisation score feature, they have also mentioned a number of advertising updates. These include disclaimers that can now show in your ads, also there are new inline appeals for product ads and vertical-based product ads, plus the company is piloting video ads on the Microsoft Audience Network.

  • Disclaimers In Ads – They added a new way to be compliant with policies and inform customers about specific information related to your business. So you can add disclaimers to your ads. If you’re in a vertical that has regulation requirements like Financial Services, automotive or Health and Wellness, then you can leverage disclaimers to share all that easily in your ads.
  • Inline Appeals For Product Ads – They mention that Inline Appeal offering in the Microsoft Merchant Center interface will show you any editorial rejections of offers for the respective policy violations in the Store. This will provide you with an organised summary overview of key policy violations driving major rejections. In addition, you can request for appeal/manual review straight from the Microsoft Merchant Center interface, with just a single click for all rejections in that policy.
  • Vertical-Based Product Ads – They are piloting vertical-based product ads on the Microsoft Audience Network, this allows you to use your existing feed to create rich experiences for your target customer. This uses your dynamic data feeds where you can showcase your auto listings, entertainment events, hotels, vacation rentals, and tours and activities in native environments.
  • Video Ads On The Microsoft Audience Network – They are testing to show video ads on MSN and Microsoft News. They mention that with video ads you can boost awareness, capture attention, and drive leads for your brand. Furthermore, Microsoft is the only platform with access to Bing search intent data, as well as LinkedIn profile data on video assets, which means your video ads on the Microsoft Audience Network work harder to drive deeper connections and deliver you performance across the funnel.

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