SEO Wash-up Monday 29th November 21

SEO Wash-up Monday 29th November 21

Google Update

Google hotel listings has gained eco-certified badges – . Hotels that are certified for meeting high standards of sustainability from certain independent organizations, like Green Key or EarthCheck, will have an eco-certified badge next to their name.

If you want to see more details, click on the listing and go to the about section and scroll down to the eco section. So if you are a hotel owner, then you can add these details in Google My Business.

Furthermore, Google mentions that they are working with hotels around the world, including independent hotels and chains such as Hilton and Accor, to gather this information and make it easily accessible. So if you’re a hotel owner with eco-certifications or sustainability practices you want to share with travelers, simply sign in to Google My Business to add the attributes to your Business Profile or contact Google My Business support.

Google ads has launched offline conversion import (OCI) helper – Google has rolled out a new tool in order to help you import your offline conversion data into Google Ads. This means that you will be giving Google your first-party data so you can do better targeting and to help you measure your offline conversions.

If you are a business that sources potential leads online before closing a final sale, and ensuring high lead quality is key to getting the most out of each interaction with your prospective customers.  Then importing your offline conversions makes this easy as you can measure what happens in the offline world after your ad results in a click or call to your business, and then use that data to find similar high-quality leads. To help you with this conversion import process, they launched the OCI helper tool to support you with detailed steps and project management guidance.

Google asks you to answer some questions to confirm your account’s compatibility, tracking solutions, lead-to-sales journey, and the team who will help you with implementation. Once you have assigned team members for each role in the process, OCI helper tool will assist them at each step, providing detailed instructions and timely email notifications when it’s their turn to act. A centralised dashboard can help you to keep track of your current progress, helping to reduce the back-and-forth between your team and keep everything on track.

Bing Updates

Bing Image Search Upgrade With V3 Of Aesthetic Model – . Microsoft credits its use of the updated version (V3) of the Aesthetic model for these improvements.

Based on Microsoft’s tests, the improvements the search company saw were pretty significant.

This includes:

  • Reduction in the distance by 48%
  • Improvement in SBS accuracy by 10% on the public aesthetic dataset CUHKPQ
  • A 36% higher correlation with human judgment
  • The V3 model outperformed the V2 model in click-through rate by 36%

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