6 tips on maximizing Facebook visibility

Social media such as Facebook is becoming more and more integrated with SEO and its ability to influence SERPs (Search Engine Ranking Pages) it is important that you look at how the site and its content is being promoted on social media platforms. Facebook has a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd.

Here are our 6 tips on maximizing your Facebook business visibility

1.When researching in to the Facebook social media platform, one of the best ways to connect with your community is through other local pages or groups. You should interact with other local pages and groups such as sharing their posts, tag them, comment on their posts and show them you are part of the community. This will make you more visible to their audience.

2. Create an email list and let people know of your social profiles. Once you have created a list, you can email your customers to promote something new, share a contest and many more depending on your business. When it comes to reviews, you can offer something good as an incentive to get people to opt into your list.

3. In addition to you posting your blog that is linked to your website. You should think about tendering status updates, links and notes with relevant information, updates and promotions (if applicable), as you can never be sure who may come across it and find it, searching for whatever.

4. When wall-posting external content such as blog posts and news, you should be optimizing for important keywords that you have selected and targeting, particularly the content’s title tag.  If you can, then you should post content where the call to action or contact information is actually inthe title tag as this will get your title to the search results instead of requiring a second click through to your profile page.

5. When promoting your post or promotion and you want it indexed in the wider Facebook and outside of your friends, you should make sure you select “everyone” that can be located in the privacy settings then search. When “everyone” is selected, others may see your data regardless of whether or not you are friends.

6. You can seek advice or help from other tools Facebook gives you regarding user’s common social graphs.