SEO factors that are crucial for 2017

There are SEO elements that can aid you in gaining traffic, like making sure that you have great usability – research shows that having good UX leads to conversions, better impressions and improved user interactions. Improving usability such as having a clear navigation will help improve the duration of a visit a user spends on your site.

Site Architecture

Site architecture is another factor that plays a large part in helping you increase your rankings. Google is more like to crawl a website in its entirely and revisit a site frequently if it does not face any hindrances.  A website is more likely to rank well if search engines (Google) can access all the pages and if fresh content is indexed quickly.

Internal Linking

Internal linking within a site plays a role in your site’s ranking. This is because it takes the user to different pages within the same website, and it shares the power of the link to others. This vastly improves the page ranking as well as the keyword impressions on Google. To get noticed by Google spiders it’s necessary for you to use proper linking structures and anchors on relevant keywords, to relevant pages.

Page Load Speeds

When a page loads fast the user experience enhances, people like pages which are responsive. To make your website faster start by compressing your JS files and minify your CSS. This will increase the load speed of your page.

Responsive

Making sure that your website is mobile responsive is an essential element to rank well on mobile devices and to improve the rate of user interaction on your site. Also, local identity mark-up is essential since Local NAP name, address and phone number to get ranked high for a specific area.

Content Marketing

Also improving your content marketing is a very important factor in SEO, and is used as a primary tactic to lead traffic to your website. Having creative, unique and effective content is very important to gain better impressions on search engines. Make sure that your strategy begins with the selection of relevant keywords, which takes the lead and makes the website visible in SERP for different search queries..

Actively blogging is very important, since content marketing is an essential strategy of increasing awareness of your website.  Regardless of it being your own blog, company’s blog or even external blogs which are still relevant. Continuously blogging will improve your impressions.