SEO Wash-up Monday 12th July

SEO Wash-up Monday 12th July

Google Updates

Google my business performance report to add direction requests & website visits – They seem to be migrating more data from the Google my business insights report to the performance report. Now they will be adding driving direction requests and website visits to the newish performance report.

People have been sharing and speaking about i the updated ‘help document’ on social media, saying both direction requests and website clicks are coming to this report. If you have a look then you can see there is two new sections added to the “available performance metrics” section of that document:

  • Direction requests – The number of unique customers who request directions to your business. They have changed how it tallies unique direction requests to account for things like multi-tapping, direction request cancellation, and spam. They mention that they expect the new direction requests metric to more accurately represent the number of times individual customers request directions to your business. Google is still experimenting with the new version of the metric, so the old one is still available on the GMB Insights page.
  • Website clicks – The number of clicks on the website link on your business profile.

Google has announced multitask unified model (MUM) – The search giant has announced that they will have their next big change in how it understands queries and language on the web – they are calling it Multitask Unified Model (MUM). Although this is not live yet, they wanted to share a bit about it. They mention that this new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs.

Furthermore, they then go on to mention that it is like BERT in that it is built on a transformer architecture but it is 1,000 times more powerful. MUM not only understands language but it also generates language. It is trained across 75 different languages and many different tasks at once, allowing it to develop a more comprehensive understanding of information and world knowledge than previous models. And MUM is multimodal, so it understands information across text and images and, in the future, can expand to more modalities like video and audio.

Google about this result expands worldwide for English queries – In 2020 the search giant launched “about this result” feature in its search results for English queries only in the US. Now it seems that they are expanding this feature worldwide for all English language queries.

‘About This Result’ mainly provides helpful details about the sources of results, including descriptions, & when content was first indexed. It comes to English-language searches worldwide later this month, with more languages to follow. They said that this month, they’ll start rolling out About This Result to all English results worldwide, with more languages to come. Later this year, we’ll add even more detail, like how a site describes itself, what other sources are saying about it and related articles to check out.

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