4 ways to gain SEO leverage using competitors

Are you thinking “how can I beat my competitors for SEO rankings?” and feel like you don’t have all the resources and power to do so? That’s okay, there are so many ways to do it, and tools that you can use to help you.

Read on to find out ways to learn from your competitor’s success so you can beat them! Find out how you can outrank your competitors through relationship building, by creating quality content, and by connecting with your target audience.

Content insights

To gain new insights about your audience look at your competitors’ content strategies. On a weekly to monthly basis review the type of content your competitors post. What topics are they discussing? How are your target audience reacting to the posts? Are the posts being shared and commented on?

Keep these questions in mind when creating your content marketing strategy. For example if your competitor is posting winter project ideas, which is being shared a lot then you should consider writing a similar or alternative article which is a better version of the original article.

The objective here isn’t to duplicate what your competitors are doing, but to gain a broader insight into your audience and create content that appeals to them.

Link Profile Mirroring

Learning how your competitors are building inbound links is a great way to use your competitors to gain leverage. Finding good quality sources in your niche can be very difficult. Which is why you should look at your competitors and what they are doing that has resulted in their high rankings.

There are plenty of tools available to research the link profile of your competitors.

Backlink analysis tools allow you to see where your competitors are building links and what type of links they are building. It’s not smart to copy your competitor’s link-building strategy, however you can use it as a form of inspiration.

Social Following Mirroring

In the same way that you can mirror a backlink profile, social media following can be mirrored as well. Look at the demographic that follows your competitors and try to reach out to them on an individual level. For example look at their Facebook and twitter following and try reach out to them through ‘tagging them in your post or message.

Following your competitors’ followers will bring you more visibility since they will most likely follow back. This is because they are already following a company like yours, or you can look at the type of people who follow your competitors and gain insight about adjusting your key audience.

Regular Engagement

Engage with your competitors regularly, on their social media accounts directly. Retweet their tweets comment on their posts, create conversations. They will appreciate the visibility and they will likely respond to the comment if it’s relevant. Which will bring both parties more exposure.

In SEO, your competitors are very important. They hold vital information about your target audience. They allow you to build your authority in your regional area. They give you a platform for more backlinks, more interactions, and more engagements.

Need help with SEO leads or leverage? Contact Digital Carrera for all your SEO services.