SEO Wash-up Monday 26th September 2022

Google Update

Google search view in 3D for some Wayfair listings – Back in 2019 Google demonstrated “view in 3D” augmented reality images in the Google SERPs and since then users have seen some retailers test it out. Google has also used it for cute animals and other objects, but now it seems some major retailers, like Wayfair, are showing some of their products in 3D, in Google Search.

Google did come out with 3D/AR technical docs for developers but they removed the docs and the program itself a year later. Now we are still seeing some 3D images show up in Google Search. There has been chatter and screenshots shared on social media with examples.

Google adds Asian owned business attribute for business profiles – Google seems to have added another business attribute for Google business profiles called ‘Asian-owned businesses.’ This is a new label that can be added to your business in Google Maps and Google Search that is aimed to making it easier to find Asian-owned businesses in their own community.

Google business listings test photo overlay interface in web search – Google has been testing overlaying the photos of some Google business profile listings in the web SERPs. Generally, when you click on a photo in a Google business profile listing you are taken into the Google maps interface to view the photos but this test simply overlays the photos on top of the web search results. Although I cannot replicate this but there has been screenshots of examples shared on social media of this.

Google ads editor & API support discovery ads, Plus new audience insights – Google mentions that they are rolling out numerous things for Google discover ads. Google has included that the Google ads editor and Google ads API now support discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays.

• Google Ads Editor and Google Ads API now work with Discover Ads – If you’re looking for more tools to help you save time with your Discovery ads, Google Ads Editor and API are now available to help you manage your campaigns at scale.
• Audience insights at campaign level for Discovery ads – To help you connect to your own ideal customer with Discovery ads, Google is pleased to share that you can now use the Insights page to see which audience segments deliver the biggest impact for your business. Pair this with creative tips from asset reporting to help you drive deeper engagement, and when you’re ready to unlock more opportunities, use optimized targeting to scale your reach to consumers who are likely to convert.
• New support for images with text overlays – To make the lift and shift of your assets and audiences more seamless and help you craft more successful ads, Google has rebuilt their onboarding flow from the ground up. During ad creation you will see more detailed asset guidance like prompts to add more aspect ratios or unique headlines, and you can now add image assets with text overlays to help you deliver even clearer calls-to-action.