SEO Wash-up Monday 30th March
Google is testing a new home page design – There has been chatter and screenshots on social media showing a Google home page test. This new test has a few noticeable changes, the blue background on the Google Search button, the blue font in the buttons and the microphone button is outside of the search box.
Google Ads now displays annotations in report – They have said that you can now see your annotations in your change history report and reporting data within the Google Ads. They mention that in order to help users understand the impact of their campaign changes, they can now view changes annotated in your performance charts.
When you click the links within the hover cards, it will filter the change history tables to highlight additional information. Users will also notice under the performance chart that Google now also highlighted audience list, optimization goal and asset changes to help you better identify the type of change to investigate.
Google My Business notifies after deleting reviews – There has been screenshots of Google My Business emailing users after a review resulting in the deletion of their Google local listing. It has been said that the email comes from Google My Business with the subject line ‘We have deleted a review of your business profile.’ This is a useful feature for local SEOs and business owners because knowing when a review was removed can be very helpful in review management procedures.
Microsoft Advertising IF functions for dynamic ad copy – They rolled out global support for IF functions. This means that users can use these IF functions to customize their ad text and ads for searchers based on their device or a specific audience segment. They mention that the conditional messaging allows their advertisers to simplify campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads.
When the ad is up and running, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that’s indicated. Then, the entire parameter is replaced with the default value that’s provided.
Below are some of the key things Microsoft have shared:
- Users can reference IF functions in any part of the Expanded Text Ads except the URL fields.
- The default values are optional and will be used if the condition isn’t met. So if a default value is used in one IF function, then all other IF function parameters in that ad must have a default value as well.
- Devices and audiences can’t be referenced in one IF-function syntax.
- Users can create IF functions using the Google Import tool.
- Easily import ads with IF Functions for device targeting without any issues.